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How to Nail New Member Onboarding

How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

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[Guest Post] 7 Association Growth Tactics to Use Immediately

The following blog post was written by Chanell Alexander at TechnologyAdvice.

One of the most pivotal questions you will ask throughout the year - regardless of the size of your association - is:

How can I continue to grow my association membership numbers?

It’s a great question to ask, but it likely brings with it anxiety. You may wonder if you’re doing all you can, or if your current tactics are optimized for success. Well, it’s likely that you’re not alone. Many other individuals who are in association leadership positions are likely asking the same questions.

To begin to implement plans to grow your membership numbers, you must first make an effort to understand the motivations of potential members. Read on for seven tips to not only do this, but to also influence constant growth.

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2018 Member Recruitment Techniques: What's Hot and What's Not

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

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Membership Monday: Member Retention: Innovative Ways to Keep Your Members on Board

As an association, you want to keep your members around for as long as you possibly can. A loyal member is the best kind of member to have.

But keeping your members on board can be a tough challenge to tackle.

So far, our Membership Monday series has taught you how to attract young professionals, effectively onboard new members, and create long-term engagement. So, I think it’s time we talk about member retention.

If you’re looking for ways to innovate your association and keep your member retention rates up, we’ve got you covered. In our fourth and final installment of Membership Monday, we’re giving tips to keep members on board. Keep reading to find out more!

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

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Build Member Personas for Your Association: 8 Questions to Ask

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

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Membership Monday: New Member Onboarding: The Dos and Don'ts

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

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Inspiring Your Association Staff at Your Employee Retreat: 4 Tips

When most professionals contemplate going to an employee retreat, it’s usually accompanied with a sigh and a begrudging acceptance. Why? Employee retreats are often seen as a use of time away from the office that could be better spent in the office to avoid getting too far behind with your workload.

What if you could change that? Read these four tips to check out some alternative ways to view how you should run your next employee retreat.  

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Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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3 Surefire Ways to Retain Retirees for Your Association

When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees!

Think about it. Retirees are usually ready to make some big changes and enter a new season of their lives. So it’s your job to make sure they don’t kick you to the curb too! Check out these three ways that you can make efforts to retain your retirees within your association.

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Celebrating Your Organization's Milestones: The Why (And How)

Regardless of what industry you’re in, how big your organization is, or how long your association has been around, at some point, you’re going to come across a major milestone.

Your association’s 50th anniversary. (Or 100th!)

A new record of 5,000 members.

The 20th anniversary of your annual conference or event.

(You get the gist.)

The real question though is, how are you going to celebrate? If you’re thinking, “Eh, we may not,” we URGE you to reconsider. Here’s why acknowledging organizational milestones is so important:

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