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Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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13 Ideas for Generating Non-Dues Revenue

Note: This post was originally published on 1/13/16; Updated 10/16/18 for added value.

Membership dues are a big part of your organization’s overall revenue stream. But in order to attract more members, it’s important to keep those membership dues down. And in order to retain existing members, it’s important to try your best to keep those dues consistent year after year.

Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization. To help you get started, here are 13 non-dues revenue ideas for your association:

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15 Questions to Ask in Your Next Member Satisfaction Survey

Note: This post was originally published on 5/18/16; Updated 10/15/18 for added value.

Member satisfaction surveys are valuable for a number of reasons. They allow you to collect important feedback from your members, make improvements to your association (thus boosting engagement and retention), and at the most basic level, show your members you genuinely care about their thoughts and happiness.

Can’t really go wrong conducting something like that, can you? The key, though, is making sure you ask the right questions - questions that are going to get you the feedback you need to advance your association.

Not sure what to ask your member satisfaction survey? Here are 15 questions we highly recommend:

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13 Fall Fundraising Ideas Worth Trying

Pumpkins, sweaters, apple cider, oh boy! Fall is OFFICIALLY here!

Now it may not feel like fall yet (depending on where you live), but trust us, even if temps are still in the 90s (which they are in Georgia, by the way), people are eager and excited for that seasonal change. (Just check your social media feeds if you don’t believe us.)

Why not tap into that excitement at your association? Allow people to celebrate and get in the spirit, while also raising money for your organization.

Here are 13 fall fundraising ideas worth trying:

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4 Questions to Ask Yourself When Developing Your Association's 2019 Strategic Plan

It’s hard to believe we’re in Q4 already! As part of that, you’ve probably started putting together your organization’s 2019 strategic plan. But as you do that, to really ensure you take your organization where you want it to go, we recommend asking yourself the following four questions:

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3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

Continue Reading...

How to Compete for the Same Members in Your Industry

While it’s a win for your industry for any newcomers to join an association in your space, wouldn’t it be nice if they ultimately picked yours? If you’re looking to stand out from amongst the crowd, take a look at a couple of ways you can impress anyone looking to join your association!

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[Guest Post] 7 Association Growth Tactics to Use Immediately

The following blog post was written by Chanell Alexander at TechnologyAdvice.

One of the most pivotal questions you will ask throughout the year - regardless of the size of your association - is:

How can I continue to grow my association membership numbers?

It’s a great question to ask, but it likely brings with it anxiety. You may wonder if you’re doing all you can, or if your current tactics are optimized for success. Well, it’s likely that you’re not alone. Many other individuals who are in association leadership positions are likely asking the same questions.

To begin to implement plans to grow your membership numbers, you must first make an effort to understand the motivations of potential members. Read on for seven tips to not only do this, but to also influence constant growth.

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2018 Member Recruitment Techniques: What's Hot and What's Not

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

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Membership Monday: Member Retention: Innovative Ways to Keep Your Members on Board

As an association, you want to keep your members around for as long as you possibly can. A loyal member is the best kind of member to have.

But keeping your members on board can be a tough challenge to tackle.

So far, our Membership Monday series has taught you how to attract young professionals, effectively onboard new members, and create long-term engagement. So, I think it’s time we talk about member retention.

If you’re looking for ways to innovate your association and keep your member retention rates up, we’ve got you covered. In our fourth and final installment of Membership Monday, we’re giving tips to keep members on board. Keep reading to find out more!

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

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