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The MemberClicks Blog

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Job Hunt Services Your Young Professional Members WANT

Your youngest members - especially recent graduates - probably have one thing predominantly on their mind:

Find. A. Job!

Job hunting can almost feel like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, prepping for interviews...it takes a lot of time.

Consider providing these valuable services to help your young professional members on their hunt (and engage them along the way, too):

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A Handwritten Note Calendar: The New Email Marketing Calendar?

You’ve heard of email marketing calendars. You may even have an email marketing calendar. It’s a great way to plan ahead and get really strategic about your member and prospect communications. (Plus, it’s a great way to ensure you’re not overdoing it. Or, just as dangerous, underdoing it.)

But here’s an idea for you that may also add some value: a handwritten note calendar.

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Struggling to Stay Organized? Try Google Keep!

Even if you’re a fairly organized person (your desk is clean, your papers are all put away, your emails are filed nicely into folders, etc.), chances are, keeping up with your to-dos can sometimes be a challenge.

You have your personal to-dos and your professional to-dos. You have your urgent to-dos and your “later down the road” to-dos. Throw in the fact that these to-dos are constantly changing, and well, it’s a lot to keep track of!

Enter Google Keep. Google Keep is a note-taking service (you guessed it, from Google!) that can be a game-changer in terms of staying organized.

Here are three reasons, in particular, you may want to give it a shot:

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Evaluating Committee Success (Before It's Too Late)

Does your association or chamber of commerce have committees in place? Perhaps you have an event planning committee, a fundraising committee, and/or a diversity and inclusion committee.

But let us ask you this: For whatever committees you have set up, how do you evaluate their success? Do you track specific deliverables? Do you send committee members a self-assessment once their term is up?

While both of those practices are important, they can sometimes occur too late. (What happens if a deliverable doesn’t get done and the committee has run its course? A simple, “Well, that committee wasn’t successful. Maybe next year!” won’t really do anyone any good.)

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Spring Clean Your Organization's Database: 4 Tips

When you think of your organization’s database, what comes to mind? A goldmine of valuable information? A giant mess? A combination of the two?

If you’re like most companies and organizations, it’s probably a combination of the two - and that’s completely normal. No one’s database is perfect, and really, no one’s database can be perfect, because data changes so fast, there are bound to be some inaccuracies.

That said, the more up-to-date and organized you can keep your organization’s database, the more effective your communications (to both members and prospects) will be. And with spring officially here, what better time to do a little database clean-up?!

To make it a smooth process, be mindful of these four tips:

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6 Mistakes to Avoid at Your Association or Chamber in 2019

The following blog post was originally published on 1/24/18, but updated 1/2/19 for added value.

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

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Our Favorite Templated Email Responses: 3 Scenarios

With the end of the year approaching, we’re all looking for new ways to gain some time back in our work day (especially when it comes to email!).

While you can’t stop time, you can check our favorite templated email responses to help you zoom through your inbox!

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How to Write an Out-of-Office Email

Note: This post was originally published on 12/23/15; Updated 12/10/18 for added value.

The holiday season is officially in full swing, and with that comes a multitude of out-of-office emails. (Brace yourself.)

Now you may need to set one up for your own personal (and much-needed) time off...but what should you say? And how exactly do you go about setting that up? Read on for tips and how-tos, plus a little sample!

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How to Refresh Your Association’s Volunteer Program for 2019

With 2019 around the corner, have you considered doing a little housekeeping with some of your association’s initiatives? Today we decided to highlight a program that is the lifeline for any association: your volunteer program!

Take a look below at how you can start sprucing up your association’s volunteer program for 2019.

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How to Use Disney Magic to Increase Member Retention

If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.

To give you an example of something I experienced personally: It was my son’s very first time at Disney World in Orlando, and he was SO excited to explore the Star Wars area. It was a particularly busy day, so when it came to meeting characters he had to choose between Kylo Ren and Chewbacca. He ended up choosing Kylo Ren because, as he informed us, he’s “his biggest fan.”

Afterward, we were looking at some of the movie props in the building when a Cast Member struck a conversation with my husband. When he mentioned that we didn’t have time to meet Chewie, the Cast Member simply said “Follow me,” and walked us straight to the front of the line! (True story, I have the pictures to prove it.)

This small act made all the difference for the then 7-year-old - and us, too! And it wouldn’t be difficult to apply some of the same principals at your association. What unexpected gestures can you do for members to show them that you care? We have some ideas:

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What NOT to Do with Your Member Renewal Campaigns

If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season. To pick up your retention efforts, try making your renewal messages SO compelling that it’s obvious that they must renew!

That said, remember that there are a lot of ways your renewal messages could do more harm than good. To avoid this, check out our list of what NOT to do with your member renewal campaigns.

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