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MC Talks
The MemberClicks Blog

Takeaways from #MCLIVE18

Industry Buzz: 3 Key Takeaways from #MCLIVE18

If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If you don’t follow us on social media, well...you should! All the links are at the bottom of this page.)

That said, at MC LIVE!, there were a number of breakout sessions covering a variety of industry-related topics: how to work with a difficult board (yeah, we’ve all been there), how to improve the member experience, how to more effectively manage your organization’s data - all that good stuff.

Now as you can imagine, we left with pages and pages (and pages and pages) of notes, but if we were to pull only a few key takeaways, they’d be as follows:

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How to Use Disney Magic to Increase Member Retention

If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.

To give you an example of something I experienced personally: It was my son’s very first time at Disney World in Orlando, and he was SO excited to explore the Star Wars area. It was a particularly busy day, so when it came to meeting characters he had to choose between Kylo Ren and Chewbacca. He ended up choosing Kylo Ren because, as he informed us, he’s “his biggest fan.”

Afterward, we were looking at some of the movie props in the building when a Cast Member struck a conversation with my husband. When he mentioned that we didn’t have time to meet Chewie, the Cast Member simply said “Follow me,” and walked us straight to the front of the line! (True story, I have the pictures to prove it.)

This small act made all the difference for the then 7-year-old - and us, too! And it wouldn’t be difficult to apply some of the same principals at your association. What unexpected gestures can you do for members to show them that you care? We have some ideas:

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What NOT to Do with Your Member Renewal Campaigns

If you’re like most chamber or association professionals, you may be inadvertently focusing on acquiring and engaging your current members without trying to actively retain them for the next season. To pick up your retention efforts, try making your renewal messages SO compelling that it’s obvious that they must renew!

That said, remember that there are a lot of ways your renewal messages could do more harm than good. To avoid this, check out our list of what NOT to do with your member renewal campaigns.

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7 Items to Include in Your New Member Welcome Packet

Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value.

When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.

While every organization’s welcome packet will vary, there are seven basic items you don’t want to leave out. Take a look:

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5 Nightmares You'll Avoid with Association Management Software

Managing any type of organization comes with its pitfalls. Enter, technology. It’s built to make your life easier and avoid those pitfalls at all costs! This Halloween season has us thinking: What nightmares could YOU avoid by using the right association management software?

Here are a few we think are worth mentioning:

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3 Eerily Good Ways to Re-Engage Your Lapsed Members

Ghosted by a member? Yup, that’s scary. You NEED membership renewals to grow your organization.

But fear not! Even if a member lapses, there are still several ways to bring them back. (And these three are eerily good.)

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So You Started an Association, Now What?

Growing a new association is no easy feat, even for an experienced association professional. You’ll have to start considering alternative ways to expand your member base as well as expose your brand to a larger (and willing!) audience.

To help get you started, take a look at these four simple tips to start developing your association today!

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Industry Buzz: 3 Key Takeaways from #MCLIVE18

If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If you don’t follow us on social media, well...you should! All the links are at the bottom of this page.)

That said, at MC LIVE!, there were a number of breakout sessions covering a variety of industry-related topics: how to work with a difficult board (yeah, we’ve all been there), how to improve the member experience, how to more effectively manage your organization’s data - all that good stuff.

Now as you can imagine, we left with pages and pages (and pages and pages) of notes, but if we were to pull only a few key takeaways, they’d be as follows:

Continue Reading...

13 Ideas for Generating Non-Dues Revenue

Note: This post was originally published on 1/13/16; Updated 10/16/18 for added value.

Membership dues are a big part of your organization’s overall revenue stream. But in order to attract more members, it’s important to keep those membership dues down. And in order to retain existing members, it’s important to try your best to keep those dues consistent year after year.

Embracing non-dues revenue streams is a great way to keep membership dues down, while still bringing in the revenue you need to run your organization. To help you get started, here are 13 non-dues revenue ideas for your association:

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15 Questions to Ask in Your Next Member Satisfaction Survey


Note: This post was originally published on 5/18/16; Updated 10/15/18 for added value.

Member satisfaction surveys are valuable for a number of reasons. They allow you to collect important feedback from your members, make improvements to your association (thus boosting engagement and retention), and at the most basic level, show your members you genuinely care about their thoughts and happiness.

Can’t really go wrong conducting something like that, can you? The key, though, is making sure you ask the right questions - questions that are going to get you the feedback you need to advance your association.

Not sure what to ask your member satisfaction survey? Here are 15 questions we highly recommend:

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13 Fall Fundraising Ideas Worth Trying

Pumpkins, sweaters, apple cider, oh boy! Fall is OFFICIALLY here!

Now it may not feel like fall yet (depending on where you live), but trust us, even if temps are still in the 90s (which they are in Georgia, by the way), people are eager and excited for that seasonal change. (Just check your social media feeds if you don’t believe us.)

Why not tap into that excitement at your association? Allow people to celebrate and get in the spirit, while also raising money for your organization.

Here are 13 fall fundraising ideas worth trying:

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