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The MemberClicks Blog

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Alleviating Financial Management Stress with Association Software

Sounds like an oxymoron, right? If you’re not sure that “alleviating stress” and “financial management” belong in the same sentence, then you might be surprised to learn what association management software (AMS) can do to lend a helping hand!

An AMS is a valuable part of an association’s financial ecosystem. Its functionality can create a better experience for members, save valuable association staff time, and make things easier on your books. (Which also makes things easier for you!) Here are just a few ways that an AMS can alleviate financial management stress:

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Creating Basic Videos For Your Association: 101

Looking to expand your marketing efforts by introducing video to your event campaigns? Video is one of the best ways to promote your association to a new audience as well as to remind your members of the value that you provide to your industry. However, learning new technologies can be an intimidating experience, especially when you’re going to use those results to publicly market your association.

Don't fret! Check out these tips to follow before, during, and after your video process to help keep you on track.

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Grant Writing 101: Creating a Process

Have you been looking into some ways to gather some additional funding for your association or chamber? We have one word for you: Grants! Applying for grants will offer your organization a chance to bring in funds that don’t have to be paid back as well as help you expand out more robust programs to better serve your members and industry.

If you’re feeling a bit overwhelmed at how the process works, we get it. The grant application process is no joke! Take a look at this simple outline to follow how the grant writing process generally plays out.

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Association Pros: What's Your Why?

Regardless of what industry you work in or what your particular role is, it is SO easy to get lost in your day-to-day.

We need to send out that email.

Have the lanyards come in yet?

Is everything in place for tomorrow’s webinar? How many registrations do we currently have?

The list of “need-tos” goes on and on and on and on…

But you know what that often leads to? Association burnout.

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Build a Thriving Referral Program in 5 Easy Steps

Starting a referral program from scratch can feel like a pretty overwhelming task. First, you have to target the members of your association that you think could be strong advocates in helping you acquire new members. But then, how do you actually get them to start sending referrals your way?

Take a look at these five steps you should try to start building up a solid referral program for your association.

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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A Lesson in Staying Relevant from America’s Independent Bookstores

Technology is constantly changing how we live our lives. We can order products online and expect them on our doorstep no more than two days later. We can purchase and pick up groceries without ever having to go in a store. We can order a rideshare service and visibly see how far away the vehicle is from our location.

Pretty remarkable stuff.

But the less glamorous side of that is the impact it can have on existing products and services. Companies must make changes in order to remain relevant in evolving times. And if they don’t, well...just look at the cab companies.

But here’s an interesting case study: Between 1995 and 2000, the number of independent bookstores in America, unsurprisingly, plummeted. The culprit? Amazon, eReaders, and superstores, such as Barnes & Noble. But then in 2005 (and beyond), independent bookstores started to make a comeback.

Why? How? (I mean, Amazon is some pretty stiff competition.) And when the prices at independent bookstores are often higher than those of online retailers, why would people still opt to go the more expensive route?

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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