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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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AMS Shopping: The Right Time to Buy

If an association management system (AMS) is on your radar (or even just in the back of your head for now), the next big question then is when: when should you start looking for association management software and when exactly should you pull the trigger?

Well, as with most things, the sooner you can start the better. But with software, in particular, it all depends on when you’ll need it.

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Engaging Your Members Upon Login: 5 Must-Haves for the Member Landing Page

Getting your members to login can be challenging, but once they do, are you doing everything in your power to keep them there - happy and engaged? Are you providing them with the information they need to take “next steps” - whether that’s to register for your next event, renew their membership/pay dues, or even just read up on the latest industry news?

Having an engaging member landing page - the page members see upon logging into your site - dictates not only how much people engage with you, but whether or not they continue that behavior. (One or two bad experiences and someone could decide that logging in just isn’t worth it anymore.)

So what makes an engaging member landing page? What elements do you need? We’ve identified five must-haves:

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How to Justify an AMS to Your Board: 3 Key Talking Points

Let’s say you’re using a membership spreadsheet to manage your association - and you KNOW that’s not working. You know you need a technology partner and an association management system (AMS) to help lighten the load.

The trick, though, is selling that idea to your board. How do you get them to see that this isn’t just something you want, but need?

We’ve got a few tips. When it comes to “selling” an AMS to your board, consider the following three talking points:

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How to Clean Your Association’s Database: 5 Tips

Database management is TOUGH, especially if you’re doing it all manually. Over time, you’re bound to find typos, duplicates, outdated information, and maybe even some false information altogether. That’s why from time to time, it’s good to give your database a little scrubbing.

But with 500+ members, where do you even begin? Here are a few tips:

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The Evolution of Workplace Communication (And What It Means for Your Association)

The times they are a changin’ - particularly in terms of technology. And as you know, technology advancements (in some way, shape, or form) always make their way to the workplace.

Just look at workplace communication tools. There’s Slack, Atlassian, Trello, Facebook’s Workplace - and more and more popping up all the time!   

That said, are these workplace communication tools beneficial for associations? Are they worth looking into/considering? Well, like any sophisticated tool or system, there are pros and cons for each.

Take a look:

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5 Signs It Might Be Time to Invest in an AMS

So you know you’re abnormally busy, and you know there’s technology out there designed to help you, but you keep putting off the idea of an association management system for one reason or another - time (or lack thereof), budget (or lack thereof), your board’s approval (or lack thereof), etc.

Well all of these are valid reasons, but at some point, you may just need to bite the bullet - for the sake of your members, your sanity, and of course, your organization. In fact, here are five signs it might be time to invest in an AMS:

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6 Questions to Ask Your Potential AMS Provider

When it comes to shopping for an association management system, the questions people ask are often pretty routine: How much does it cost? What features are included? What does the timeline for implementation look like?

But while those questions are important, they aren’t the end-all-be-all. In fact, it’s just as important to establish a good partnership with your future AMS provider. That said, here are six questions - beyond features - you NEED to ask your potential AMS provider:

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How to Explain a Software Change to Your Members: 3 Tips

Are you about to transition from one association management system (AMS) to another? Or better yet, upgrade from a membership spreadsheet to an AMS? If so, congrats! That’s incredibly exciting!

That said, you might need (and want) to explain that exciting change to your members. Not sure how to have that conversation? Here are a few tips:

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Why You Need an AMS

As an association professional, you’ve got your hands full. You’re balancing member applications, events, emails, dues renewals, your website, and membership reports - among many other things. A helping hand would be nice.

Well, consider an association management system (AMS) your helping hand.

Not sure why you need an AMS? Allow us to explain…

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Eliminating the Pain of Membership Spreadsheets

Many associations have the same story. They start off small, using a simple spreadsheet to manage their organization’s membership. But then their organization grows, and suddenly, that spreadsheet isn’t quite cutting it anymore.

For that reason, many organizations turn to association management systems, or AMS solutions, for short. What is an AMS, you ask? Well, it’s a technology solution designed to help you manage your association’s membership. But the better question to ask is this: What are the benefits of using an AMS in place of a membership spreadsheet?

Allow us to explain…

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