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The MemberClicks Blog

Reporting is one of the most valuable tools you have in your association’s toolbox. With reports, you can gain the insights needed to better your organization - and who doesn’t want that?!

But are you fully leveraging the power of reporting? Are you pulling the right reports to garner the right data? Below are three reports we believe ALL associations need:

With a new year comes new resolutions. They’re different for everyone, but quite often, there’s at least some common ground. (For example, exercise more, read more, save more money, etc.)

So then, how can your organization help your members achieve their New Year’s resolutions? Read on for a few ideas:

The following blog post was originally published on 1/24/18, but updated 1/2/19 for added value.

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

We’re just days away from a brand new year! But as 2018 winds down, it feels only right to do a little reflecting. The past 12 months have been a blast - a busy blast, but hey, we wouldn’t want it any other way.

Take a look at some of our favorite moments from 2018!

If you market your organization’s events to prospects, in addition to members, good for you! It’s a great way to showcase your organization’s value and give prospects a taste of what membership is like.

But how do you get those prospects to take the next step and join? After all, that’s the main goal here. Read on for a few tips:

People often think of website updates as needing to be big and elaborate (and by extension, complicated). But that couldn’t be further from the truth! Sure, website redesigns have their time and place (no one wants an outdated website!), but at the same time, sometimes just a few minor tweaks can drive the engagement (and “fresh look”) you’re seeking.  

With 2019 right around the corner, what better time to freshen up your association or chamber’s website? Read on for four little makeover musts:

Regardless of how long you’ve been doing it, event planning never seems to come without its own unique twists and turns. In fact, it’s the one industry where you can almost expect a curveball.

But good news! There are a LOT of event planners out there who’ve dodged those curveballs before, and who are willing to share their experience - and pro tips - with you. In fact, we tapped into our own little event planning hub here at MemberClicks and asked those folks, “In your experience event planning, what’s one major hack or pro tip you’d offer others?”

Here’s what they had to say:

Engaging your members is one thing. Engaging your young professional members is another, entirely. They’re at a different point in their lives and careers, and thus, should be approached differently.

So how should you approach YP engagement? Below are a few tips - plus a few concrete ideas!

Note: This post was originally published on 9/22/15; Updated 11/21/18 for added value.

Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic?

That means most of the content people will be searching for and engaging with online will be in video form. So, is your association or chamber hopping on the video trend? If not, now’s the time.

Not sure what to even film a video about? Here are a few ideas:

Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible.

Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

So how can your association or chamber still engage with members, even during the busy holiday season? Here are a few tips: