MC Talks
The MemberClicks Blog

Your website is the hub of online member engagement. It’s where your members go to access content, view and register for upcoming events, interact with other members - the list of benefits goes on and on.

So having a good website - one members find easy to use and valuable - is of utmost importance.

But how do you know if your website is performing as it should be? How do you know how it’s being perceived by your members? Well...just ask! Consider sending a website evaluation survey with the following eight questions:

From webinars to conferences, educational events tend to draw a crowd. But whether that crowd leaves happy or not, well...a big part of that has to do with your event speakers. Did they deliver new, interesting, and/or helpful content? Did they cover what attendees were hoping they would?

Because so much of your event’s success depends on how well your speakers do, it’s worth taking some time to prep them effectively. In fact, here are three resources you may want to pass along:

Summer means many things:

Pool days.
Barbeques.
Fresh fruit.
And for many, annual conferences and meetings!

But it also means vacation season. So when your event is designed to engage your members and provide them with much of the value they’re paying annual dues for (and not to mention, generate non-dues revenue), but they won’t be in town to attend...what do you do?

Well unfortunately, if they’re not around to attend, they’re not around to attend. It’s impossible to cater to everyone’s schedule. That said, there are a few workarounds to still engage those members and generate a little bit of non-dues revenue. Take a look!  

Does your association or chamber of commerce have committees in place? Perhaps you have an event planning committee, a fundraising committee, and/or a diversity and inclusion committee.

But let us ask you this: For whatever committees you have set up, how do you evaluate their success? Do you track specific deliverables? Do you send committee members a self-assessment once their term is up?

While both of those practices are important, they can sometimes occur too late. (What happens if a deliverable doesn’t get done and the committee has run its course? A simple, “Well, that committee wasn’t successful. Maybe next year!” won’t really do anyone any good.)

When you think of your organization’s database, what comes to mind? A goldmine of valuable information? A giant mess? A combination of the two?

If you’re like most companies and organizations, it’s probably a combination of the two - and that’s completely normal. No one’s database is perfect, and really, no one’s database can be perfect, because data changes so fast, there are bound to be some inaccuracies.

That said, the more up-to-date and organized you can keep your organization’s database, the more effective your communications (to both members and prospects) will be. And with spring officially here, what better time to do a little database clean-up?!

To make it a smooth process, be mindful of these four tips:

Event season is here, and a big part of planning is promoting. It’s all about those registrations!

To drive interest AND actions (AKA members and prospects actually registering), check out these four promo tactics:

For a long time, Millennials were the prime topic of conversation among association and chamber professionals. What benefits will appeal to them? How can we get them to engage - and stay engaged - with our organization?

Now, the talk has shifted to Generation Z...but with the same questions still applying. Is there a difference between the two generations? Or can organizations safely clump them into one big “young professionals” category?

Well as it turns out, there IS a difference, primarily in terms of preferences and values. Take a look:

We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring:

You’ve heard it (and probably seen it) time and time again: Video content is growing in popularity.

Now that may either excite you or terrify you, depending on your comfort level with filming video. But the good news is, you really don’t have to have ANY videography experience to put together a top-notch video. All you need is your phone, a vision, and a few best practices in hand.

In fact, here are five key reminders for shooting high-quality videos on your phone:

Are webinars a part of your organization’s offerings? If so, how successful would you say they currently are? Are registrations and attendance high?

For many, there’s always room for improvement. To make your webinars more valuable (and thus, draw more returning visitors), try experimenting with the following pre-webinar tactics: