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Association Views

Are You Making These Popular Direct Mail Mistakes?

People don’t talk about direct mail as much as they used to, but that’s not to say it’s not still an effective marketing tactic...if done right. 

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Association Views

New Year, New Members: 2 Recruitment Messages to Try

It’s the first full week of the new year, and chances are, you’re ready to hit the ground running. 

By now, you likely have your organization’s...

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Association Views

3 Membership Management Lessons from "National Lampoon's Christmas Vacation"

I LOVE a good Christmas movie. 

“Home Alone”“How the Grinch Stole Christmas”“A Christmas Story” 

All classics. But perhaps my favorite is...

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Member Retention

Creating a Month-by-Month Membership Retention Plan at Your Association or Chamber

If someone were to ask, “What membership retention initiatives does your association or chamber employ?,” would you know how to answer? 

Sure,...

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Association Leadership

3 End-of-Year Questions to Ask Yourself

December is here, and while it’s a good time for many things (ice skating, sipping hot chocolate, cozying up by the fire), it’s also a good time...

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Association Leadership

How to Stay Focused at Work During the Busy Holiday Season

The following blog post was originally published on 11/13/17, but updated on 11/27/19 for added value.

We’re officially in prime holiday season....

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Event Planning

[The Highlight Reel] Tips for Boosting Conference Registrations

The Highlight Reel is back! And this time, we’re tackling conference promotion. 

If your organization hosts an annual conference,...

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Membership Management

3 Quick Membership Management Hacks

We love a good hack. When trying to accomplish a goal, isn’t it nice to have new tricks and tactics to try...without having to spend a...

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Member Retention

Do Your Membership Renewal Reminder Emails Need a Refresh?

For many organizations, renewal season is quickly approaching. Hopefully, you have automated, personalized emails set up and ready to...

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Association Management

3 End-of-Year Initiatives to Begin Planning for NOW

Does anyone else feel like Q4 flies by faster than any other quarter? One minute we’re celebrating Halloween and then the next minute,...

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Association Views

5 Musts for Your Membership Website: Part 1

Your website is one of the most important (if not the most important) marketing assets your association or chamber has. It’s where you...

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Association Views

[The Highlight Reel] Marketing Trends for Association and Chamber Pros

The marketing world is constantly changing. There are always new tools and tactics popping up. So how do you know which ones you should...

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