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The MemberClicks Blog

A big factor in whether or not people register for an event (depending on the type of event) is the speaker lineup. Will there be new speakers they’ve never heard before? Will the topics be timely and of interest?

Finding speakers who meet those qualifications can definitely be a challenge, but to help you out, we’ve put together four tips:

This year for ASAE Annual, we decided to get a little creative and extra thoughtful about our messaging. Here at MemberClicks, “What’s Your Why” is frequently discussed and we realized with all of our passionate association professionals that we should bring the question outside of the MemberClicks walls. And we heard so much positive feedback at the show about this idea that we figured we’d share it with everyone!

Check out how you can use postcards at your next conference to stay on your attendee’s minds without breaking the bank!

Your own events are a great place to recruit new members! They’re high energy, you get to interact with your prospects face-to-face, and they get to experience first hand what it’s like to be a member!

Now I know what you’re thinking: Ugh. Planning this event is time consuming enough, how do I add in recruitment efforts and stay sane?

We’ve come up with a few steps from promotion through event follow-up where you can easily splice in some attention to your prospects! Check it out:

Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

As you may know, a few weeks ago, we had the opportunity to attend the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition. All of the breakout sessions were great, but one in particular really stood out: “Limited Resources, Big Opportunities: Small-Staff Success Story,” presented by Eloiza Altoro, Principal Consultant at Mind Redesign Consulting, and Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA).

It’s no secret that we love small staffs, so any tips, tricks, hacks, and secrets that we come across that would make the lives of small-staff association professionals easier, well, we feel like we HAVE to share.

Here’s one hack in particular we think you’ll love:

Feel like your attendee rates have dropped lately with your association’s monthly luncheons? Keeping your members engaged with new and refreshing topics is crucial in having them sign up for regular attendance.

Check out this list of association luncheon topics and subtopics (from our MemberClicks blog!) that will get you brainstorming for your next luncheon!

We’ve all heard it: The devil is in the details, and boy if that isn’t true of event planning. It’s the little things that often have the biggest impact on people, and these three details, in particular, can actually make (or break) your association’s event…

Looking to expand your marketing efforts by introducing video to your event campaigns? Video is one of the best ways to promote your association to a new audience as well as to remind your members of the value that you provide to your industry. However, learning new technologies can be an intimidating experience, especially when you’re going to use those results to publicly market your association.

Don't fret! Check out these tips to follow before, during, and after your video process to help keep you on track.

One of the most difficult aspects of event planning is actually getting people to register and attend. You’re putting so much time and money into this. You need to make sure the ROI exceeds that.

So how can you drive awareness and registrations for your association’s next event? Here are 14 ideas:

Networking.

If your eyes roll (and your stomach drops) upon just READING that word, you’re not alone. Many people understand the importance of networking, but they still dread it.

We get that - and we’re here to help! If networking intimidates you and you’re never really sure what to ask/talk about, here are 20 questions to keep in your back pocket: