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The MemberClicks Blog

If webinars are a part of your association’s offerings, then you know that a big factor in success (i.e. registrations and attendance) is the topic you choose. So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips:

What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report, and the top three channels that get the most new members are:

• Word-of-mouth recommendations
• Email
• Promotion to/at your own conferences/trade shows

Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

This year for ASAE Annual, we decided to get a little creative and extra thoughtful about our messaging. Here at MemberClicks, “What’s Your Why” is frequently discussed and we realized with all of our passionate association professionals that we should bring the question outside of the MemberClicks walls. And we heard so much positive feedback at the show about this idea that we figured we’d share it with everyone!

Check out how you can use postcards at your next conference to stay on your attendee’s minds without breaking the bank!

Sometimes it can be hard to remember that outside of the association world, most people don’t know what an association really does. And while that’s understandable, it doesn’t help your case when it comes to attracting new members to pay dues for your association’s membership.

Let’s take a step back and look at three major stereotypes that are often connected to associations so that you can know what to avoid for prospective members!

While it’s a win for your industry for any newcomers to join an association in your space, wouldn’t it be nice if they ultimately picked yours? If you’re looking to stand out from amongst the crowd, take a look at a couple of ways you can impress anyone looking to join your association!

As an association professional, you wear many, many hats. You’re in charge of marketing, events, fundraising, advocacy - and that’s just the beginning!

Having your hand in so many aspects of an organization is hard for many reasons, but one in particular is the fact that you can’t necessarily specialize in one particular segment (simply for lack of time). And as a result, mistakes happen.

We want to help you minimize those mistakes. So today, we’re honing in on marketing and identifying four common mistakes for associations to avoid:

It’s one thing to have an idea of why your members act a certain way and quite another to actually have the hard facts. Without tracking those metrics however, how are you going to know?

We’ve got you covered! Take a look at these four metrics (that you should be tracking with your AMS) that all associations NEED to know.

The following blog post was written by Chanell Alexander at TechnologyAdvice.

One of the most pivotal questions you will ask throughout the year - regardless of the size of your association - is:

How can I continue to grow my association membership numbers?

It’s a great question to ask, but it likely brings with it anxiety. You may wonder if you’re doing all you can, or if your current tactics are optimized for success. Well, it’s likely that you’re not alone. Many other individuals who are in association leadership positions are likely asking the same questions.

To begin to implement plans to grow your membership numbers, you must first make an effort to understand the motivations of potential members. Read on for seven tips to not only do this, but to also influence constant growth.

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

Thankfully, there are a few free resources available that will at least help with the basic functionality you would get out of Photoshop. We’ve tried these ones ourselves - take a look!