If you’re like most organizations, events are the second greatest revenue driver for your association or chamber. (Membership dues rank first, of course.) So naturally, you want your events to be as successful - and engaging - as possible!
But what makes a successful and engaging event? Well, there are a number of factors. The biggest is obviously the value that your members and/or prospects will receive from attending (the information they’ll learn, the connections they’ll make, etc.), but aside from that, there’s…
- Ease of registration
- Quick, clear onsite communication
- Perceived value from your vendors/sponsors
And more. How does your association or chamber currently score on those fronts? If the answer isn’t A++, it might be time to embrace a new tool: a conference app.