Recruiting, engaging, and retaining young professional members continues to be a hot topic. After all, generations do vary, and you can’t just treat them like you would your more senior-level professional members. (Well, you can, but that may not get you very far.)
The one thing all generations of members have in common, though, is this: They ALL want value. It’s just what’s valuable to each generation that varies.
So what’s valuable for young professionals? Materials and services that can help them start building their career - or get their foot in the door, even. You probably have several offerings that align with that already: a mentoring program, networking events, a job board, etc. But the more you can offer, the better. And with that said, you may want to consider creating a “young professionals toolkit.”