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The MemberClicks Blog

Questions to Add to Member Application

4 Questions to Consider Adding to Your Online Member Application

Having a soon-to-be member fill out a member application on your organization’s website is exciting. More interest! More growth!

But in addition to it being an exciting process, it’s also a great opportunity for your organization to gather information that can help with engagement and retention, as well as future recruitment efforts...as long as you ask the right questions.

In fact, here are four questions you may want to consider adding to your online member application moving forward:  

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2 Things to Try Before Hosting Your Next Webinar

Are webinars a part of your organization’s offerings? If so, how successful would you say they currently are? Are registrations and attendance high?

For many, there’s always room for improvement. To make your webinars more valuable (and thus, draw more returning visitors), try experimenting with the following pre-webinar tactics:

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Creating a Young Professionals Toolkit: 3 Materials to Include

Recruiting, engaging, and retaining young professional members continues to be a hot topic. After all, generations do vary, and you can’t just treat them like you would your more senior-level professional members. (Well, you can, but that may not get you very far.)

The one thing all generations of members have in common, though, is this: They ALL want value. It’s just what’s valuable to each generation that varies.

So what’s valuable for young professionals? Materials and services that can help them start building their career - or get their foot in the door, even. You probably have several offerings that align with that already: a mentoring program, networking events, a job board, etc. But the more you can offer, the better. And with that said, you may want to consider creating a “young professionals toolkit.”

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Boosting Member Engagement, Bucket List Style

If you read our blog regularly, you’ve probably heard me talk about my love for lists before. And bucket lists are certainly no exception. In fact, I’ve been pretty enthralled by bucket lists lately. There are all kinds of them! For travel, there are international bucket lists, domestic bucket lists, and even city-specific bucket lists. (Yes, I have all three.) Then, there’s the more recognized lifetime bucket list. (This is where you’ll usually find some of those more extreme to-dos, such as “Go skydiving” or “Ride in a hot air balloon.”)

All of that got me thinking...could your association or chamber benefit from a bucket list? Part of the fun of having a bucket list is the satisfaction you get from checking items off. Not to mention, there’s a little bit of a competitive element about them. “I’ve done 15 of these. How many have you’ve done?” Combine those two things, and that could be a great way to boost member engagement at your association or chamber.

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3 Ways to Help Your Members Break Through Their Networking Fears

Even for your most extroverted members, networking can be intimidating. And sometimes, it can be so intimidating that your members avoid it altogether.

But if networking is one of your association’s biggest value propositions, that clearly presents a problem. How can you make networking a little less intimidating for your members so they’ll be more likely to register for and attend events? Here are a few tips:

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How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Is It Time to Re-evaluate Your Online Social Community?

Online social communities have been around for a while now. But it’s no secret they’re often underutilized. Many people think, “We have a Facebook page. Why would we need an online social community too?”

Well, there are several reasons, but perhaps one of the biggest (right now, at least) is this: A few weeks ago, Associations Now published an article about 2019 technology trends that associations should watch. And do you know what trend #2 was? 2019 is going to be a good year for private communities.

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3 Micro-Learning Opportunities to Consider Offering in 2019

If there’s one thing we all have in common, it’s lack of time. There just never seems to be enough hours in the day! And your members likely feel that too, which can sometimes put a strain on overall member engagement. (Engaging with your organization takes time.)

Enter micro-learning opportunities. These are basically the same online learning opps you’re likely offering now, but in a shortened, more easily-digestible format. And they’re incredibly appealing because they’re valuable, but also easy on the calendar - and who doesn’t want that?!

Not sure what micro-learning opportunities actually look like? Here are three to consider offering at your organization in 2019:

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5 Things Your Association NEEDS in a Learning Management System

We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information. (Not to mention keeping track of who’s viewing what.)

That’s where a Learning Management System, or LMS, comes in. An LMS is a software solution that will house all of your resources in one place, giving specific access to different groups. An LMS is a no-brainer addition to any association, but here are five important things to look for in yours:

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How to Engage Members During Your Association's "Off Season"

Just about every company and organization has an off season. There’s an off season for travel destinations, sports teams, retailers, etc. It just comes with the territory. (You can’t be hustling and bustling with offerings and events all the time.)

But that’s okay! Even during your slower seasons, you can still do things to keep your members interested and engaged. Below are just a few ideas:

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15 Content Ideas for Your Organization's Newsletter

The following blog post was originally published on 11/10/16, but updated 12/31/18 for added value.

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.)

But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

Not sure what to include in your next (or future) newsletter(s)? Below are a few content ideas:

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