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The MemberClicks Blog

How to Nail New Member Onboarding

How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

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Our Ultimate Template to Get Employers to Pay Association Dues

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

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Your Guide to Gen Z: 3 Common Misconceptions

As the focus shifts from Millennials to Generation Z, we begin to see the stereotypes and biases for our generation form. While some are perfect in depicting our technologically-savvy group of individuals, many stray a little far from the truth. As a Gen Z-er myself, I’ve selected a few “facts,” or more accurately -- misconceptions about my generation that I would like to dive into a little further.

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4 Metrics That All Associations NEED

It’s one thing to have an idea of why your members act a certain way and quite another to actually have the hard facts. Without tracking those metrics however, how are you going to know?

We’ve got you covered! Take a look at these four metrics (that you should be tracking with your AMS) that all associations NEED to know.

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2018 Member Recruitment Techniques: What's Hot and What's Not

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

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How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

Continue Reading...

Nurturing a More Active Association: 4 Exercises to Try

Feeling like your meetings are falling a little flat? No matter your generation, fitness is on everyone’s mind - and that means your members too. So why not start incorporating some movement into your meetings to pump up that engagement?

Check out these four easy ways to start making your association’s meetups a little more active!

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Association Luncheon Ideas That'll Bring Members Back For Seconds

Feel like your attendee rates have dropped lately with your association’s monthly luncheons? Keeping your members engaged with new and refreshing topics is crucial in having them sign up for regular attendance.

Check out this list of association luncheon topics and subtopics (from our MemberClicks blog!) that will get you brainstorming for your next luncheon!

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3 Keys to Retaining Young Professional Association Members

It can be tricky to show young professionals the value of their membership when they’re trying to navigate post-graduate life. For some, it may simply be justifying the cost of membership. For others, it could be ensuring that they are getting enough out of your association that will help them in their careers.

Whatever the case may be, we have a few thoughts on how to keep the conversation (and your association) relevant to young professionals:

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

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Build Member Personas for Your Association: 8 Questions to Ask

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

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