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The MemberClicks Blog

Takeaways from #MCLIVE18

Industry Buzz: 3 Key Takeaways from #MCLIVE18

If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If you don’t follow us on social media, well...you should! All the links are at the bottom of this page.)

That said, at MC LIVE!, there were a number of breakout sessions covering a variety of industry-related topics: how to work with a difficult board (yeah, we’ve all been there), how to improve the member experience, how to more effectively manage your organization’s data - all that good stuff.

Now as you can imagine, we left with pages and pages (and pages and pages) of notes, but if we were to pull only a few key takeaways, they’d be as follows:

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4 Ways to Leverage Social Media During the Holidays

Note: This post was originally published on 11/4/15; Updated 11/19/18 for added value.

The holiday season is officially upon us, and with that comes a certain level of increased social media visibility. (People are on their phones a lot more, after all.) But how can your organization really leverage that visibility to increase online member engagement? We’ve got a few ideas!

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How to Prevent Your Members from "Going Dark" This Holiday Season

Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible.

Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

So how can your association or chamber still engage with members, even during the busy holiday season? Here are a few tips:

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7 Items to Include in Your New Member Welcome Packet

Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value.

When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.

While every organization’s welcome packet will vary, there are seven basic items you don’t want to leave out. Take a look:

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Your Holiday Social Media Schedule Is Here!

You know you need to be posting on social media, but hey, who has the time? And for that matter, the content?

You do! You just have to plan ahead and get a little creative. And good news: The holiday season is one of the BEST times to engage with people (both members and prospects) on social media. Why? Well the photo opps are limitless (more on that shortly), people’s spirits are usually high, and best of all, it’s a way for you to connect with people (and them, you) on a more personal level.

Great, you might be thinking. But still, what should we post? See below for your very own holiday social media schedule!

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How to Convince Association Millennials to Stick Around in 2019

Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.

Check out these values that your association should focus on to keep association Millennials around in 2019.

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3 Eerily Good Ways to Re-Engage Your Lapsed Members

Ghosted by a member? Yup, that’s scary. You NEED membership renewals to grow your organization.

But fear not! Even if a member lapses, there are still several ways to bring them back. (And these three are eerily good.)

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So You Started an Association, Now What?

Growing a new association is no easy feat, even for an experienced association professional. You’ll have to start considering alternative ways to expand your member base as well as expose your brand to a larger (and willing!) audience.

To help get you started, take a look at these four simple tips to start developing your association today!

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[Guest Post] 8 Ways to Weave Collaboration into Your Virtual Event

MemberClicks is thrilled to be sponsoring SURGE Optimism, a free, interactive, virtual conference hosted by AssociationSuccess.org! The following blog post was written by one of the AssociationSuccess.org team members, Lucie Robathan! 

At AssociationSuccess.org, we feel very strongly that virtual conferences are a game changer. Technological solutions for interaction and communication mean that a virtual event can stimulate a unique kind of knowledge-sharing, across a huge range and variety of minds. We host a semi-annual virtual conference called SURGE, which began as an experiment in online collaboration - and has since taken shape as a platform in which knowledge is co-created in real time, through the active contribution of the participants.

The best way to understand the special kind of collaboration made possible by technology is to experience it - and in fact, by participating in an interactive virtual event you are strengthening the experience through your own contributions. We are therefore delighted to invite you to our upcoming conference, SURGE Optimism, running on November 7th-9th. Attendance is free, and your insights could actively shape the direction of the discussion. It’s win-win, really.

Since November is still some time away, below are some top tips for making your online event a truly collaborative one - and to whet your appetite!

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[Guest Post] Voices of Experience: CEOs Talk Member Engagement

The following blog post was written by Kevin Ordonez, Co-Founder of .orgCommunity, a responsive, subscription-based community for association professionals.

Writing a book is an incredible learning opportunity. When my business partner and I were working on Association 4.0--Positioning for Success in an Era of Disruption, we interviewed leaders at a broad cross section of organizations. It gave us the chance to hear how very different groups are handling some of today’s most hotly debated issues.

In an environment where information, education and community are at our fingertips, but time is in short supply, it’s not surprising that member recruitment and retention was a topic of many of our conversations. Several CEOs, who faced challenges in this area, were able to reinvent their approach. Their stories hold lessons for any leader facing statistics that are moving in an alarming direction.

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Evolve Your Association Leadership Style: 3 Practical Ways

As a leader, you should always be trying to gain new perspectives on how to best engage with your team, otherwise your association might start to feel disconnected. The needs of your staff and members will be ever changing, so it’s in your advantage to try and keep ahead of the curb by continuing to evolve your leadership style.

Take a look at these three beneficial types of leadership that anyone can start incorporating into their association leadership today.

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