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The MemberClicks Blog

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Job Hunt Services Your Young Professional Members WANT

Your youngest members - especially recent graduates - probably have one thing predominantly on their mind:

Find. A. Job!

Job hunting can almost feel like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, prepping for interviews...it takes a lot of time.

Consider providing these valuable services to help your young professional members on their hunt (and engage them along the way, too):

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Website Evaluation Survey: 8 Questions to Ask Your Members

Your website is the hub of online member engagement. It’s where your members go to access content, view and register for upcoming events, interact with other members - the list of benefits goes on and on.

So having a good website - one members find easy to use and valuable - is of utmost importance.

But how do you know if your website is performing as it should be? How do you know how it’s being perceived by your members? Well...just ask! Consider sending a website evaluation survey with the following eight questions:

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The Skills You Teach: Are Soft Skills Included?

A major benefit of your organization is likely professional development: providing your members with educational opportunities to help them stay sharp and ahead of the curve.

Now for many organizations, a majority of those educational offerings center around hard skills, which typically require unique training (such as computer programming). Teaching those hard skills (and best practices related to those hard skills) is CRITICAL and a big reason why people join your organization.

But just as important - yet often overlooked - is soft skills training. Soft skills are a bit more subjective and rather difficult to quantify, but examples include:

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Job Hunt Services Your Young Professional Members WANT

Your youngest members - especially recent graduates - probably have one thing predominantly on their mind:

Find. A. Job!

Job hunting can almost feel like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, prepping for interviews...it takes a lot of time.

Consider providing these valuable services to help your young professional members on their hunt (and engage them along the way, too):

Continue Reading...

3 Fresh Content Ideas for Your Organization's Newsletter

Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be:

  1. Valuable
  2. Easily scannable (No one wants an overly-long email)
  3. Fresh

Now those first two are probably self-explanatory, but what about that last one? What do we mean by fresh?

Well, we mean new; different; out-of-the-box. Sure, some of your content will need to be repeated month to month (your upcoming events and featured content, for example), but when time and space permit, why not try something new?

In fact, here are three fresh content ideas to try out in your organization’s newsletter:

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Is There REALLY a Difference Between Your Millennial and Gen Z Members?

For a long time, Millennials were the prime topic of conversation among association and chamber professionals. What benefits will appeal to them? How can we get them to engage - and stay engaged - with our organization?

Now, the talk has shifted to Generation Z...but with the same questions still applying. Is there a difference between the two generations? Or can organizations safely clump them into one big “young professionals” category?

Well as it turns out, there IS a difference, primarily in terms of preferences and values. Take a look:

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2 Things to Try Before Hosting Your Next Webinar

Are webinars a part of your organization’s offerings? If so, how successful would you say they currently are? Are registrations and attendance high?

For many, there’s always room for improvement. To make your webinars more valuable (and thus, draw more returning visitors), try experimenting with the following pre-webinar tactics:

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Creating a Young Professionals Toolkit: 3 Materials to Include

Recruiting, engaging, and retaining young professional members continues to be a hot topic. After all, generations do vary, and you can’t just treat them like you would your more senior-level professional members. (Well, you can, but that may not get you very far.)

The one thing all generations of members have in common, though, is this: They ALL want value. It’s just what’s valuable to each generation that varies.

So what’s valuable for young professionals? Materials and services that can help them start building their career - or get their foot in the door, even. You probably have several offerings that align with that already: a mentoring program, networking events, a job board, etc. But the more you can offer, the better. And with that said, you may want to consider creating a “young professionals toolkit.”

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Boosting Member Engagement, Bucket List Style

If you read our blog regularly, you’ve probably heard me talk about my love for lists before. And bucket lists are certainly no exception. In fact, I’ve been pretty enthralled by bucket lists lately. There are all kinds of them! For travel, there are international bucket lists, domestic bucket lists, and even city-specific bucket lists. (Yes, I have all three.) Then, there’s the more recognized lifetime bucket list. (This is where you’ll usually find some of those more extreme to-dos, such as “Go skydiving” or “Ride in a hot air balloon.”)

All of that got me thinking...could your association or chamber benefit from a bucket list? Part of the fun of having a bucket list is the satisfaction you get from checking items off. Not to mention, there’s a little bit of a competitive element about them. “I’ve done 15 of these. How many have you’ve done?” Combine those two things, and that could be a great way to boost member engagement at your association or chamber.

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3 Ways to Help Your Members Break Through Their Networking Fears

Even for your most extroverted members, networking can be intimidating. And sometimes, it can be so intimidating that your members avoid it altogether.

But if networking is one of your association’s biggest value propositions, that clearly presents a problem. How can you make networking a little less intimidating for your members so they’ll be more likely to register for and attend events? Here are a few tips:

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How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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