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MC Talks
The MemberClicks Blog

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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3 Ways to Get Members to Recommend Your Association

How many times have you been talking to a new member who said they were encouraged by an existing member to join? I bet it’s nice to hear that someone is talking you up!

But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues? It’s important to recognize that those happy members can be an effective extension of your marketing efforts.

Even more important: You have to give something in order to get that referral! Here are a few things you can give members in exchange for the kind words:

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Your Guide to Gen Z: Will They Be at Your Next Conference?

Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

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Come One, Come All! The Ultimate Template for Committee Recruitment

Trying to bring some new lifeblood into your committees? While your members may have the time and energy available to dedicate to new committees, they might not take the plunge without a little push. So what better way than simply asking?

Take a look at our easy-to-use template so that you can urge your members to take their involvement in your organization to the next level!

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Small-Staff Engagement Hack: Members Helping Members

As you may know, a few weeks ago, we had the opportunity to attend the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition. All of the breakout sessions were great, but one in particular really stood out: “Limited Resources, Big Opportunities: Small-Staff Success Story,” presented by Eloiza Altoro, Principal Consultant at Mind Redesign Consulting, and Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA).

It’s no secret that we love small staffs, so any tips, tricks, hacks, and secrets that we come across that would make the lives of small-staff association professionals easier, well, we feel like we HAVE to share.

Here’s one hack in particular we think you’ll love:

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Changing Your Prospect’s View of Associations: 3 Stereotypes

Sometimes it can be hard to remember that outside of the association world, most people don’t know what an association really does. And while that’s understandable, it doesn’t help your case when it comes to attracting new members to pay dues for your association’s membership.

Let’s take a step back and look at three major stereotypes that are often connected to associations so that you can know what to avoid for prospective members!

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Engaging the "I'm Too Busy" Member: 3 Tips

It’s the excuse we hear over and over and over again: “I want to get involved. I’m just so busy right now!”

Does that mean engaging those members is a lost cause? Absolutely not! It just means your approach needs to be a little different.

To engage the “I’m too busy” member, consider the following:

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How to Compete for the Same Members in Your Industry

While it’s a win for your industry for any newcomers to join an association in your space, wouldn’t it be nice if they ultimately picked yours? If you’re looking to stand out from amongst the crowd, take a look at a couple of ways you can impress anyone looking to join your association!

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Our Ultimate Template to Get Employers to Pay Association Dues

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

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Your Guide to Gen Z: 3 Common Misconceptions

As the focus shifts from Millennials to Generation Z, we begin to see the stereotypes and biases for our generation form. While some are perfect in depicting our technologically-savvy group of individuals, many stray a little far from the truth. As a Gen Z-er myself, I’ve selected a few “facts,” or more accurately -- misconceptions about my generation that I would like to dive into a little further.

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4 Metrics That All Associations NEED

It’s one thing to have an idea of why your members act a certain way and quite another to actually have the hard facts. Without tracking those metrics however, how are you going to know?

We’ve got you covered! Take a look at these four metrics (that you should be tracking with your AMS) that all associations NEED to know.

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