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blog.memberclicks.comhubfsMistakes to Avoid in 2019

6 Mistakes to Avoid at Your Association or Chamber in 2019

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

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5 Things Your Association NEEDS in a Learning Management System

We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information. (Not to mention keeping track of who’s viewing what.)

That’s where a Learning Management System, or LMS, comes in. An LMS is a software solution that will house all of your resources in one place, giving specific access to different groups. An LMS is a no-brainer addition to any association, but here are five important things to look for in yours:

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How to Engage Members During Your Association's "Off Season"

Just about every company and organization has an off season. There’s an off season for travel destinations, sports teams, retailers, etc. It just comes with the territory. (You can’t be hustling and bustling with offerings and events all the time.)

But that’s okay! Even during your slower seasons, you can still do things to keep your members interested and engaged. Below are just a few ideas:

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15 Content Ideas for Your Organization's Newsletter

The following blog post was originally published on 11/10/16, but updated 12/31/18 for added value.

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.)

But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

Not sure what to include in your next (or future) newsletter(s)? Below are a few content ideas:

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Our Favorite Templated Email Responses: 3 Scenarios

With the end of the year approaching, we’re all looking for new ways to gain some time back in our work day (especially when it comes to email!).

While you can’t stop time, you can check our favorite templated email responses to help you zoom through your inbox!

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Member Spotlights: 14 Questions to Ask

Shining a spotlight on your members (in your newsletter, on your website, on social media, etc.) is great for a number of reasons:

  1. It makes that member feel special and highly engaged

  2. It helps your members get to know other members

  3. If that member is highly engaged (on a committee, for example), it can inspire other members to become more engaged

But the key to generating results like that is to put together a fun and engaging member spotlight. It doesn’t have to be long, just...interesting!

Below are a few questions - some fun, some serious - you may want to ask in your next member spotlight. (And tip: to keep your readers engaged, you may want to vary your questions from spotlight to spotlight.)

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How to Level Up Your Members-Only Content

This blog post was originally published March 5th, 2015 by Callie Walker but was updated for added value.

Remember pitching all of your great benefits to your prospective members? Now is the time to deliver! Offering members-only content on your association’s website is a great way to provide your members with added value. 

But in order for members-only content to be effective, it must be well executed. If you’re not sure where to begin, take a look at these quick tips for leveling up your members-only content!

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Refreshing Your Website for the New Year: 4 Little "Musts"

People often think of website updates as needing to be big and elaborate (and by extension, complicated). But that couldn’t be further from the truth! Sure, website redesigns have their time and place (no one wants an outdated website!), but at the same time, sometimes just a few minor tweaks can drive the engagement (and “fresh look”) you’re seeking.  

With 2019 right around the corner, what better time to freshen up your association or chamber’s website? Read on for four little makeover musts:

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End-of-Year Member Survey for Associations: 6 Questions

Ever wish you could read your member’s thoughts to see what they REALLY thought of your association? Enter end-of-year surveys! Now is the time to get a quick view of what your members are looking for from your association next year.

Check out our short, but effective, end-of-year member survey that will help you determine what’s working and what’s not for your association.

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Engaging Your Young Professional Members: 4 Tips (Plus Ideas!)

Engaging your members is one thing. Engaging your young professional members is another, entirely. They’re at a different point in their lives and careers, and thus, should be approached differently.

So how should you approach YP engagement? Below are a few tips - plus a few concrete ideas!

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15 Ideas for Easy, Sharable Video Content

Note: This post was originally published on 9/22/15; Updated 11/21/18 for added value.

Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic?

That means most of the content people will be searching for and engaging with online will be in video form. So, is your association or chamber hopping on the video trend? If not, now’s the time.

Not sure what to even film a video about? Here are a few ideas:

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