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MC Talks
The MemberClicks Blog

Takeaways from #MCLIVE18

Industry Buzz: 3 Key Takeaways from #MCLIVE18

If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If you don’t follow us on social media, well...you should! All the links are at the bottom of this page.)

That said, at MC LIVE!, there were a number of breakout sessions covering a variety of industry-related topics: how to work with a difficult board (yeah, we’ve all been there), how to improve the member experience, how to more effectively manage your organization’s data - all that good stuff.

Now as you can imagine, we left with pages and pages (and pages and pages) of notes, but if we were to pull only a few key takeaways, they’d be as follows:

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5 Messages Your Volunteers WANT to Hear

Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value.

It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc. And for that reason, it’s important to handle your volunteers with care.

Now you probably do a good job of thanking your volunteers, but in addition to a simple thanks, there are actually five key messages your volunteers WANT to hear. Take a look:

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How to Write an Effective New Member Welcome Email

Note: This post was originally published on 7/26/16; Updated 10/2/18 for added value.

We talk a LOT about the importance of onboarding new members - and that all starts with sending a warm welcome email. But what should you say in that new member welcome email?

Here are a few tips to get new members started off on the right foot:

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What Association Millennials Want: Meetings Edition

Remember how we mentioned that more and more Millennials will be entering the workforce? Well, it’s now estimated that by 2020 at least half of the adult workforce will be Millennials. That means it’s REALLY time for you to start adapting tasks in your association or risk being left in the dust of a new generation.

Let’s start with something simple: your association's meetings! Take a look at these four ways that you can immediately start making your meetings more appealing to the Millennial crowd.

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Webinar Marketing 101: How to Choose a Topic

If webinars are a part of your association’s offerings, then you know that a big factor in success (i.e. registrations and attendance) is the topic you choose. So how do you go about picking a topic that’s going to attract your busy members (and prospects, for that matter)? Here are a few tips:

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3 Ways to Get Members to Recommend Your Association

How many times have you been talking to a new member who said they were encouraged by an existing member to join? I bet it’s nice to hear that someone is talking you up!

But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues? It’s important to recognize that those happy members can be an effective extension of your marketing efforts.

Even more important: You have to give something in order to get that referral! Here are a few things you can give members in exchange for the kind words:

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Your Guide to Gen Z: Will They Be at Your Next Conference?

Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

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Come One, Come All! The Ultimate Template for Committee Recruitment

Trying to bring some new lifeblood into your committees? While your members may have the time and energy available to dedicate to new committees, they might not take the plunge without a little push. So what better way than simply asking?

Take a look at our easy-to-use template so that you can urge your members to take their involvement in your organization to the next level!

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Small-Staff Engagement Hack: Members Helping Members

As you may know, a few weeks ago, we had the opportunity to attend the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition. All of the breakout sessions were great, but one in particular really stood out: “Limited Resources, Big Opportunities: Small-Staff Success Story,” presented by Eloiza Altoro, Principal Consultant at Mind Redesign Consulting, and Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA).

It’s no secret that we love small staffs, so any tips, tricks, hacks, and secrets that we come across that would make the lives of small-staff association professionals easier, well, we feel like we HAVE to share.

Here’s one hack in particular we think you’ll love:

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Changing Your Prospect’s View of Associations: 3 Stereotypes

Sometimes it can be hard to remember that outside of the association world, most people don’t know what an association really does. And while that’s understandable, it doesn’t help your case when it comes to attracting new members to pay dues for your association’s membership.

Let’s take a step back and look at three major stereotypes that are often connected to associations so that you can know what to avoid for prospective members!

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Engaging the "I'm Too Busy" Member: 3 Tips

It’s the excuse we hear over and over and over again: “I want to get involved. I’m just so busy right now!”

Does that mean engaging those members is a lost cause? Absolutely not! It just means your approach needs to be a little different.

To engage the “I’m too busy” member, consider the following:

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