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The MemberClicks Blog

When it comes to association management, there are few things more discouraging than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Ouch.

But the thing is, they may not necessarily be choosing not to renew. They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical.

Today, we’re focusing on the “after.” What types of messages should you be sending your lapsed members to encourage them to renew? We’ve put together three templates:

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

Feeling like your meetings are falling a little flat? No matter your generation, fitness is on everyone’s mind - and that means your members too. So why not start incorporating some movement into your meetings to pump up that engagement?

Check out these four easy ways to start making your association’s meetups a little more active!

As an association, you want to keep your members around for as long as you possibly can. A loyal member is the best kind of member to have.

But keeping your members on board can be a tough challenge to tackle.

So far, our Membership Monday series has taught you how to attract young professionals, effectively onboard new members, and create long-term engagement. So, I think it’s time we talk about member retention.

If you’re looking for ways to innovate your association and keep your member retention rates up, we’ve got you covered. In our fourth and final installment of Membership Monday, we’re giving tips to keep members on board. Keep reading to find out more!

Feel like your attendee rates have dropped lately with your association’s monthly luncheons? Keeping your members engaged with new and refreshing topics is crucial in having them sign up for regular attendance.

Check out this list of association luncheon topics and subtopics (from our MemberClicks blog!) that will get you brainstorming for your next luncheon!

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees!

Think about it. Retirees are usually ready to make some big changes and enter a new season of their lives. So it’s your job to make sure they don’t kick you to the curb too! Check out these three ways that you can make efforts to retain your retirees within your association.

As an association professional, there are many things you can be doing to recruit new members. But similarly, there are also many things you can be doing (maybe some you’re not even aware of) that can actually drive members away.

In fact, here are three ways to actually lose your association’s members…

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices: