When it comes to association management, there are few things more discouraging than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?
But the thing is, they may not necessarily be choosing not to renew. They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical.
Today, we’re focusing on the “after.” What types of messages should you be sending your lapsed members to encourage them to renew? We’ve put together three templates:Continue Reading...