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Association Leadership

5 Ways to Excel at Customer Service Online

Like many for-profit companies, associations are in the business of people. When people pay for membership, you’re a part of the package their...

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Member Retention

Moving Your Organization to a Tiered Dues Structure: Getting Started

Chambers and associations are a vital source of connection, but (just like many other industries) they’ve been forced to find ways to stay...

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Association Management

3 Types of Surveys That Actually Boost Membership Retention

Increased membership retention doesn’t just happen on its own. Various initiatives have to be implemented.

One initiative that we highly...

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Association Management

[Guest Post] Membership 101: Life Time Value

The following blog post was written by Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist at Spark Consulting LLC.

One of the questions I...

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Association Management

3 Ways to Use Testimonials to Your Association’s Advantage

We now live in the review economy. What does that mean, exactly? Well it means people - your members and potential members - trust third-party...

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Association Management

The 3 Most Engaging Photo Spotlights for Social Media

With the rise of advertising on varying social media platforms (Facebook, Instagram, Twitter, etc), it can be hard to know how to get your profile...

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Association Management

Boosting Membership Retention from the Start: Your Members’ First 3 Months

Does membership retention really begin the second a member joins your association?

It should! The better you onboard, the more likely...

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Member Engagement

Out of this World! Going the Extra Mile for Your Members

Exciting news for you space buffs! Next Tuesday, January 31st, is the first Blue Moon Total Lunar Eclipse in 150 years. Now, you might...

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Association Management

Association Basics: How to Write a “Year in Review” Newsletter

With 2018 around the corner, it’s important for your association to show what was accomplished in 2017. One of the easiest ways to do...

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Member Engagement

Member Acquisition: Think Career Stage, Not Generation

When it comes to member acquisition, it’s helpful to consider the spectrum of the members you want to obtain for your association....

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Member Retention

4 Reasons Your Members Don’t Trust You

For a business or individual to join your association, they must believe they are going to gain a certain amount of benefits or return...

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Association Management

Member Journey Mapping: Walking a Mile in Your Members’ Shoes

Think about everything you do (work-related) on a day-to-day basis. What do those tasks all boil down too?

Likely, engagement and...

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