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Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value.

When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.

While every organization’s welcome packet will vary, there are seven basic items you don’t want to leave out. Take a look:

Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.

Check out these values that your association should focus on to keep association Millennials around in 2019.

Ghosted by a member? Yup, that’s scary. You NEED membership renewals to grow your organization.

But fear not! Even if a member lapses, there are still several ways to bring them back. (And these three are eerily good.)

Note: This post was originally published on 7/26/16; Updated 10/2/18 for added value.

We talk a LOT about the importance of onboarding new members - and that all starts with sending a warm welcome email. But what should you say in that new member welcome email?

Here are a few tips to get new members started off on the right foot:

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!