MC Talks
The MemberClicks Blog

This blog post was originally published March 5th, 2015 by Callie Walker but was updated for added value.

Remember pitching all of your great benefits to your prospective members? Now is the time to deliver! Offering members-only content on your association’s website is a great way to provide your members with added value. 

But in order for members-only content to be effective, it must be well executed. If you’re not sure where to begin, take a look at these quick tips for leveling up your members-only content!

Ever wish you could read your member’s thoughts to see what they REALLY thought of your association? Enter end-of-year surveys! Now is the time to get a quick view of what your members are looking for from your association next year.

Check out our short, but effective, end-of-year member survey that will help you determine what’s working and what’s not for your association.

The following blog post was written by Neha Tandon at TechnologyAdvice.

What keeps you awake at night? As a leader in your association, your answers may range from intractable legislation to stagnant membership to the upcoming annual meeting and whether you’ll have enough exhibitors for the expo. Those are all valid concerns.  

But knowing what your membership is really thinking needs to be on that list too. And not just your largest, most established members. In fact, your newest or smallest group of members may be among your most vocal.  

The best way to prime the feedback pump is by asking the right questions. Below, we’ll look at four key questions you should be asking of your membership.

Note: This post was originally published on 10/20/15; Updated 11/6/18 for added value.

When it comes to onboarding new members, welcome packets go a long way. Not only do they help your new members get up to speed, but they make your new members feel welcome and relaxed about their decision to join.

While every organization’s welcome packet will vary, there are seven basic items you don’t want to leave out. Take a look:

Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association.

Check out these values that your association should focus on to keep association Millennials around in 2019.

Ghosted by a member? Yup, that’s scary. You NEED membership renewals to grow your organization.

But fear not! Even if a member lapses, there are still several ways to bring them back. (And these three are eerily good.)

Note: This post was originally published on 7/26/16; Updated 10/2/18 for added value.

We talk a LOT about the importance of onboarding new members - and that all starts with sending a warm welcome email. But what should you say in that new member welcome email?

Here are a few tips to get new members started off on the right foot:

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!