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Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees!

Think about it. Retirees are usually ready to make some big changes and enter a new season of their lives. So it’s your job to make sure they don’t kick you to the curb too! Check out these three ways that you can make efforts to retain your retirees within your association.

We love a good series (and collaboration), which is why we’re thrilled to bring to you a new one! During the month of July, we’ll be partnering with Web Scribble to bring you Membership Mondays, a series of blog posts addressing popular membership topics.

What topics, specifically, can you expect from Membership Mondays? Well…

Regardless of what industry you work in or what your particular role is, it is SO easy to get lost in your day-to-day.

We need to send out that email.

Have the lanyards come in yet?

Is everything in place for tomorrow’s webinar? How many registrations do we currently have?

The list of “need-tos” goes on and on and on and on…

But you know what that often leads to? Association burnout.

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices: