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MC Talks
The MemberClicks Blog

Takeaways from #MCLIVE18

Industry Buzz: 3 Key Takeaways from #MCLIVE18

If you follow us on social media, you likely know about the conference we just held in Indianapolis - MC LIVE! (If you don’t follow us on social media, well...you should! All the links are at the bottom of this page.)

That said, at MC LIVE!, there were a number of breakout sessions covering a variety of industry-related topics: how to work with a difficult board (yeah, we’ve all been there), how to improve the member experience, how to more effectively manage your organization’s data - all that good stuff.

Now as you can imagine, we left with pages and pages (and pages and pages) of notes, but if we were to pull only a few key takeaways, they’d be as follows:

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3 Surefire Ways to Retain Retirees for Your Association

When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees!

Think about it. Retirees are usually ready to make some big changes and enter a new season of their lives. So it’s your job to make sure they don’t kick you to the curb too! Check out these three ways that you can make efforts to retain your retirees within your association.

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Introducing Membership Mondays!

We love a good series (and collaboration), which is why we’re thrilled to bring to you a new one! During the month of July, we’ll be partnering with Web Scribble to bring you Membership Mondays, a series of blog posts addressing popular membership topics.

What topics, specifically, can you expect from Membership Mondays? Well…

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Association Pros: What's Your Why?

Regardless of what industry you work in or what your particular role is, it is SO easy to get lost in your day-to-day.

We need to send out that email.

Have the lanyards come in yet?

Is everything in place for tomorrow’s webinar? How many registrations do we currently have?

The list of “need-tos” goes on and on and on and on…

But you know what that often leads to? Association burnout.

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Member Exit Surveys: 8 Meaningful Takeaways

Negative feedback isn’t anyone’s favorite thing, but it’s a necessary evil to go through in order to grow. Same goes for our organizations! After all, if something is causing member satisfaction to go down, wouldn’t you want to know?

When a member decides to leave your organization, ask for their help just one last time, and have them complete an Association Exit Survey. Here are some questions to consider asking, and the takeaways you can learn from their answers:

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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5 Things to Consider When Creating a Member Referral Program

Referrals are honestly the best way to recruit new members: For one thing, it means the members that are talking you up are loyal and engaged. On the flip side, the new members being referred are likely to come into membership excited and ready to engage, too.

Creating a strategic referral program really boils down to the good ol’ five W’s:

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