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The MemberClicks Blog

blog.memberclicks.comhubfsMistakes to Avoid in 2019

6 Mistakes to Avoid at Your Association or Chamber in 2019

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

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3 Micro-Learning Opportunities to Consider Offering in 2019

If there’s one thing we all have in common, it’s lack of time. There just never seems to be enough hours in the day! And your members likely feel that too, which can sometimes put a strain on overall member engagement. (Engaging with your organization takes time.)

Enter micro-learning opportunities. These are basically the same online learning opps you’re likely offering now, but in a shortened, more easily-digestible format. And they’re incredibly appealing because they’re valuable, but also easy on the calendar - and who doesn’t want that?!

Not sure what micro-learning opportunities actually look like? Here are three to consider offering at your organization in 2019:

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Leveraging Partnerships in 2019: 3 Areas to Consider

Partnerships can be beneficial to just about every company and organization. They’re how you expand your reach, maximize your resources, and provide your members with additional value.

But what types of companies and organizations should you be partnering with? Are there opportunities out there that you haven’t even considered?

Below are three types of partnerships we recommend evaluating - and possibly even forming - in 2019:

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How to Use Association Website Analytics for Member Recruitment

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on.

How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

Here's our thoughts on what data to pull on a regular basis, and how to use it:

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How to Engage Members During Your Association's "Off Season"

Just about every company and organization has an off season. There’s an off season for travel destinations, sports teams, retailers, etc. It just comes with the territory. (You can’t be hustling and bustling with offerings and events all the time.)

But that’s okay! Even during your slower seasons, you can still do things to keep your members interested and engaged. Below are just a few ideas:

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Rethinking Your "Most Valuable Members"

You’ve heard of most valuable players. They’re the stars of a team; the ones who directly impact the team’s success. Well today, we’re talking about most valuable members.

How do you determine who your most valuable members are? For every organization, the answer varies. For some, they’re the members who’ve been around the longest. For others, they’re the members who are the most engaged (attend the most events, volunteer, hold a committee position, etc.).

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Creating a 2019 Association Marketing Calendar: The Why (And How)

Every organization has marketing needs, and (whether you have ample resources or limited) those can easily get out of hand as the year goes on. It’s a lot to keep up with!

Has your association ever taken the time to put together a year-long marketing calendar? Here’s why we think it’s the perfect way to kickstart 2019:

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Should You Host a Virtual Conference in 2019? 4 Questions to Ask Yourself

Nowadays, it seems like everything is going digital - including events. More and more companies and organizations are hosting virtual events and more and more people seem to be attending those events. But does that mean your organization should move from a traditional in-person conference to a virtual one?

If you’ve been pondering the idea of hosting a virtual conference at your organization for a while now, 2019 may be the year to give it shot. But before doing so, we encourage you to ask yourself the following four questions:

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Nailing the "Newness" of a New Year

With a new year comes a fresh start - positive change. But with all change comes the need to adapt.

What “newness” are you expecting in 2019? New staff? New members? (Hopefully!) New technology? Below are a few tips and best practices for adapting:

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15 Content Ideas for Your Organization's Newsletter

The following blog post was originally published on 11/10/16, but updated 12/31/18 for added value.

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.)

But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

Not sure what to include in your next (or future) newsletter(s)? Below are a few content ideas:

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Best of the Best: Content Edition

2018 was a busy one, huh? We hope you were able to keep up with our content, but if not, no worries! We went back and analyzed/pulled our most downloaded content pieces from the past 12 months.

Read on to see what those pieces were AND to download copies of your own (they could really help with your organization’s 2019 goals!):

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