What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?
- Word-of-mouth recommendations
- Promotion to/at your own conferences/trade shows
Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.Continue Reading...