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The MemberClicks Blog

Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report, and the top three channels that get the most new members are:

  • Word-of-mouth recommendations
  • Email
  • Promotion to/at your own conferences/trade shows

Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

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4 Common Marketing Mistakes for Associations to Avoid

As an association professional, you wear many, many hats. You’re in charge of marketing, events, fundraising, advocacy - and that’s just the beginning!

Having your hand in so many aspects of an organization is hard for many reasons, but one in particular is the fact that you can’t necessarily specialize in one particular segment (simply for lack of time). And as a result, mistakes happen.

We want to help you minimize those mistakes. So today, we’re honing in on marketing and identifying four common mistakes for associations to avoid:

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How to Advertise on LinkedIn: A Guide for Association Professionals

Hopefully by now, your association is active on LinkedIn. (If not, here’s why we urge you to reconsider.) But if your page still needs some love - more followers, more engagement, etc. - you may want to consider experimenting with LinkedIn advertising. LinkedIn allows you to target people based on industry and job title (among MANY other characteristics), meaning you can target people who’d be a perfect fit for your association!

So what does it really look like to advertise on LinkedIn? Is it as easy as advertising on other social media sites? The short answer: YES! But for a full deep-dive (and step-by-step instructions), read on…

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Creating Basic Videos For Your Association: 101

Looking to expand your marketing efforts by introducing video to your event campaigns? Video is one of the best ways to promote your association to a new audience as well as to remind your members of the value that you provide to your industry. However, learning new technologies can be an intimidating experience, especially when you’re going to use those results to publicly market your association.

Don't fret! Check out these tips to follow before, during, and after your video process to help keep you on track.

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Grant Writing 101: Creating a Process

Have you been looking into some ways to gather some additional funding for your association or chamber? We have one word for you: Grants! Applying for grants will offer your organization a chance to bring in funds that don’t have to be paid back as well as help you expand out more robust programs to better serve your members and industry.

If you’re feeling a bit overwhelmed at how the process works, we get it. The grant application process is no joke! Take a look at this simple outline to follow how the grant writing process generally plays out.

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How to Maximize Your Association's LinkedIn Presence

If you read our blog regularly, you’ve probably heard us mention the importance of having a LinkedIn company page - for your association or chamber. But let’s say you do have a company page in place. Well the next logical step (and let’s be honest, sometimes challenge) is getting people to follow your page, and then from there, engage with the content you’re posting.

Not always the easiest, is it?

Well we’re here to help! We’ve put together a few tips for maximizing your association’s LinkedIn presence, from acquiring new followers to then engaging those followers. Take a look!

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Creating a Social Media Content Calendar at Your Association

By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!”

Or…”Why does no one ever like our stuff?!”

Yeah, we’ve been there too. It can be frustrating, no doubt. But whether you’re struggling with lack of content or lack of engagement (or both), we’ve found there’s one tool that typically prompts some activity: a social media content calendar.

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