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The MemberClicks Blog

Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Lessons in Volunteering from Super Bowl LIII

Last night was the biggest game in football, and as you probably know, it was held in Atlanta - where I live! Now I didn’t go (those ticket prices!), but I still wanted to partake in the festivities, so I attended a few of the fan events leading up to the big game.

The events were great, but one thing that really stood out to me (and honestly, made the events better) were the volunteers. With so many people coming to town and a multitude of pop up events taking place, many, many, MANY volunteers were needed. And let me tell you, they delivered on everything you would want a volunteer to deliver on.

Because they made my experience so memorable (and because organizations rely quite heavily on volunteers), I wanted to share a few “lessons learned” from the exceptional volunteers of Super Bowl LIII:

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How to Refresh Your Association’s Volunteer Program for 2019

With 2019 around the corner, have you considered doing a little housekeeping with some of your association’s initiatives? Today we decided to highlight a program that is the lifeline for any association: your volunteer program!

Take a look below at how you can start sprucing up your association’s volunteer program for 2019.

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Volunteer Recruitment: Crafting a Compelling Email

Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them?

If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short. For that reason, it’s best to have an ongoing recruitment strategy.

What exactly does that look like? Well it could be as simple as a page on your website and a series of email marketing campaigns. The key, though, is what you include on that web page and in your emails. See below for ideas and suggestions:

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3 Types of Committees Your Association Could Truly Benefit From

Every organization has a unique structure in terms of staff, board of directors, committees, task forces, etc. And what works well for one association may not work well for another. That said, however your organization is structured, there are three types of committees we believe most associations could truly benefit from:  

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5 Messages Your Volunteers WANT to Hear

Note: This post was originally published on 8/19/15; Updated 10/8/18 for added value.

It’s hard (and scary) to imagine a world without volunteers. They do so much! For your association, they probably assist with marketing, event planning, fundraising, etc. And for that reason, it’s important to handle your volunteers with care.

Now you probably do a good job of thanking your volunteers, but in addition to a simple thanks, there are actually five key messages your volunteers WANT to hear. Take a look:

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Revamping Your Volunteer Program: 4 Questions to Ask Yourself

Associations are always in the market for volunteers. But as you probably know all too well, volunteers can be difficult to come by.

If your volunteer program needs a little love (and really, just more bodies), take a step back and ask yourself these four questions:

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