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blog.memberclicks.comhubfsMistakes to Avoid in 2019

6 Mistakes to Avoid at Your Association or Chamber in 2019

When we talk about the new year and what that means for us - both personally and professionally - we often talk about what we’re going to do. But to achieve success, sometimes we need to pinpoint the activities and behaviors that are bad for us; the things we’re not going to do.

What mistakes should association and chamber professionals avoid in 2019? We’ve identified six:

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What Association Millennials Want: Meetings Edition

Posted by Krissy Conant

millenialsmeeting

Remember how we mentioned that more and more Millennials will be entering the workforce? Well, it’s now estimated that by 2020 at least half of the adult workforce will be Millennials. That means it’s REALLY time for you to start adapting tasks in your association or risk being left in the dust of a new generation.

Let’s start with something simple: your association's meetings! Take a look at these four ways that you can immediately start making your meetings more appealing to the Millennial crowd.

1. Incorporate Virtual Meetings 

Why: Millennials are always looking for the best way to free up some time in their day. So if you’re able to save them from having to travel and adjust their regular schedule to be more involved in your meetings, that sounds like a win-win to us. This initiative will also provide you the ability to record your meetings for others to watch later (retrograde member engagement anyone?). And remember: we aren’t suggesting EVERY meeting be virtual, but it definitely adds an appeal to switch it up!

How: Take a look at our blog post that covers how to regularly host virtual meetings with your members!

2. Practice Follow Through

Why: Think about this from a Millennial perspective: If they are going to dedicate time to be invested in your meeting, then they care enough to want to see some actionable results. We believe it comes down a combination of Millennials wanting to take your association’s mission personally, making sure they are using their limited time “with purpose,” and finally that you are taking their feedback seriously.

How: We recommend to start by keeping track of your meeting’s minutes so that you can circle up with your staff to cover how you can start incorporating (or at least brainstorm) some updates on your current initiatives. From there, take these updates and include them in your next newsletter to let your members know you’re listening.

3. Encourage Questions

Why: One of the key characteristics of Millennials is that they like to feel heard. So what better than to provide them a safe space to speak their mind on your agenda with a Q&A. While most association meetings usually do include a Q&A already, some leaders often glaze over it as an unnecessary add-on.

How: First things first, make sure to leave at least ten minutes (if not longer) for questions. Next, make sure to remind your attendees at the beginning of the meeting to write down any lingering thoughts or questions to cover during your Q&A. Finally, urge your attendees to email any questions to the host if they feel uncomfortable with speaking in public or using a chat feature.

4. Make it Digestible

Why: Millennials are known for having a lot on their mind, so it’s in your favor to try and keep your meetings on the short and sweet side. This will provide an environment for your Millennial crowd to really focus in on the agenda as opposed to being concerned with the timeframe allotment of the meeting.

How: Ideally, you should try to keep your meetings under 60 minutes. To do this, you’ll need to have a well defined agenda going into your meeting so that it’s easier for you to keep on topic and avoid unnecessary tangents.

While the young professional mindset may change with each generation, there are a few truths that will remain constant: They'll need guidance with landing a job, they'll want to grow their network, and gaining more industry experience will be of paramount importance.

If you’re looking to get more Millennials to join your association, check out our guide Recruiting Young Pros for the Long-Haul today!

Recruiting Young Professionals for the Long-Haul  A guide for associations and chambers Download this guide

Topics: Small Staff Chatter, member engagement, member retention

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Noticing that your youngest members aren't renewing?  Check out our guide, Recruiting Young Professionals for the Long-Haul! Download Now!

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