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MC Talks
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Job Hunt Services Your Young Professional Members WANT

Your youngest members - especially recent graduates - probably have one thing predominantly on their mind:

Find. A. Job!

Job hunting can almost feel like a job itself. Researching different opportunities, reworking your resume to speak specifically to each, writing cover letter after cover letter, prepping for interviews...it takes a lot of time.

Consider providing these valuable services to help your young professional members on their hunt (and engage them along the way, too):

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What Do Netflix and Your Organization Have in Common?

Posted by Callie Walker

Netflix and Your Organization

How many people do you know who’ve cut the cord on cable? Maybe you’re one of those people. You got tired of paying for channels you never watched, and so you dropped cable for Netflix. (Or Hulu. Or both.)

The point is, you didn’t want to pay for things you weren’t using. Many people feel this way, and many MORE people (more than ever before, at least) are starting to act upon it.

What does that mean for your organization? Well, just as people don’t want to pay for channels they don’t watch, they also don’t want to pay for benefits they won’t use. They want somewhat of a “custom membership,” and that’s where membership levels come into play.

By having membership levels in place, you’re giving people options. Higher membership dues mean more member benefits.

But if we introduce membership levels, won’t everyone just opt for the cheapest option?

This is a question we hear a LOT. But the answer, fortunately, is no. As long as you price your membership levels accurately and successfully communicate the value within each level, you should have interest in all available options. It’s really just a matter of marketing them.

Pricing tip: We know this is easier said than done, but don’t undervalue your services! If you’re at a total loss for where to begin, do some research and see how similar organizations have structured their membership models.

Top-notch benefits

Let’s say right now you really just have a standard membership option. If you were to introduce membership levels, what types of benefits would you include in the higher levels?

Well, this depends entirely on your specific organization and your members’ interests and needs, but below are a few ideas to at least get you thinking:

  • Invitations to exclusive events

  • Preferred seating at events

  • Eligibility for a nomination to the Board of Directors

  • Complimentary tickets and/or guest passes for events

  • “Proud Member” plaque or online badge

  • (For chambers of commerce) Ability to post “Hot Deals” on chamber website

  • Free subscription to your publication(s) (If you currently charge)

If you’re concerned about creating membership levels at your organization, the good news is, with the right technology in place, it’s actually quite easy to implement. The hardest part is just determining what each level will look like (and pricing your benefits accurately).

For tips on creating membership levels at your organization, check out our free guide below!

How to Increase Chamber Membership Value  Do's, dont's, steps and guidance for implementing tiered dues Download this guide

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Provide the benefits that chamber members WANT!  And increase value, retention, and engagement at the same time Download the Guide!

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