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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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What Does it Mean to Have a "Heart for Service"?

Posted by Colleen Bottorff

Heart for Service

If you’ve been a part of MemberClicks Nation (you all, our users) for a while, you’ll know that we hold our mission very close to us. And if you haven’t, get used to hearing about it! Because we honestly circle back to our mission - and our values - in everything we do.

The MemberClicks mission is to empower member-based organizations to thrive through refreshing technology and a heart for service.

Obviously our main purpose for existing is the technology, right? That’s what you know us for! We are the technology partner to over 3,000 trade & professional associations, chambers of commerce and association management companies. And to us, it’s vital that you walk away from any MemberClicks interaction completely refreshed - whether that’s with the Help team, during your time in Onboarding, the first phone call with a Solution Adviser...or even reading this blog post.

But this (almost) Valentine’s Day, it’s only appropriate that we talk about that “heart for service” bit. What exactly does it mean for us to empower you with a heart for service? I think it’s easiest to explain in three buckets:

Your mission is our mission.

One of my (and many other Clickers’) favorite things about MemberClicks is that we serve so many organizations with many different causes and areas of focus. We get to work with groups who are passionate about very specific hobbies, affecting change in their communities, redefining their profession, and even saving lives.

So, while we don’t work for your organizations directly, we know that the solutions we’re creating are making your lives easier - and that gives you more time to focus on providing value to your members and working toward your mission. Having a heart for service might as well be a requirement to work at MemberClicks, because we show up every day to use our own areas of expertise to further the services you provide.

We tailor our solutions to meet your needs.

We want all of our users to feel confident that using their system will lead them to crushing their goals. Your success is our success, and we’re here to set you up for it!

But, given our users’ (and their members’) many differences, we’ve come to realize that one technology solution does not fit all member-based organizations. That’s why we take an organization’s unique needs personally when determining which of our products is the best fit, and then tailor that product to best suit their needs during onboarding. Our commitment to having a heart for service means being dedicated to helping our users and their members overcome the barriers they experience when working toward fulfilling their mission.

MC Cares

MC Cares is MemberClicks’ initiative to give back to our local communities (Atlanta, Indianapolis and Vancouver). While that doesn’t necessarily have to do with the technology we develop, it has everything to do with our mission. You see, we’re also pretty big on walking the walk if we’re going to talk the talk. And what kind of heart for service would we have if we didn’t take service action ourselves?

These initiatives help keep us closely connected to the things that you all are working toward every day. In the past, we’ve done things like baking treats for the children and families staying at the Ronald McDonald House, collecting toys for Atlanta’s ELI Project and spending the day sorting donations at the Gleaners Food Bank of Indiana. This year, we’re excited to partner with Habitat for Humanity and complete a service project with them every quarter! Keep tuned to MC Insider to see more about that as the year goes on.

At the end of the day, we know that it’s up to us to create a culture that we love. We love serving our users, their members, and their missions - and we’ve gone to great lengths to really build something special that we’re all excited to live day in and day out. If you’re interested in learning more about just how entrenched we are in our culture, check out our culture deck!

Topics: MC Insider, culture

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