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Engaging First-Time Conference Attendees

Engaging First-Time Conference Attendees: 4 Tactics to Try

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

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What FIFA Can Teach Us About Association Leadership

Posted by Callie Walker


As you probably know, a few weeks ago, fourteen FIFA officials were indicted on multiple charges of corruption in the United States. FIFA, soccer’s international governing body, has been making headlines for years, so for many, this news wasn’t shocking. 

Now we won’t get into the nitty gritty of what happened, but we will say that a majority of it boils down to poor leadership. Based on that, here are three lessons association leaders can learn from the recent FIFA scandal:

Listening will put you ahead.

People have been criticizing FIFA for years, but instead of listening to the masses, FIFA officials chose to ignore the negative comments and continue on their way. Had FIFA listened to what people were saying up front (and responded accordingly), they could’ve avoided the situation they’re in right now.

Transparency is crucial. 

FIFA’s lack of transparency is what lies at the center of this global scandal. No matter what industry you’re in, if you want to establish trust within your organization, you must, must, must be transparent. This means providing access to your organization’s information and being open about decision-making. 

Change should be embraced.

It’s so easy for people to get caught up in their ways. As an association professional, how many times have you hosted the same event just because it’s what you’ve always done? FIFA officials had been acting this way for years and didn’t see a good reason to change.

Now don’t get us wrong, we’re not saying corruption is ANYTHING like event planning. We’re just saying don’t be afraid of change – especially if people are requesting it.

Are there any other lessons FIFA officials can teach us about association leadership? If so, let us know in the comments below!


Topics: association leadership, Small Staff Chatter

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