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Questions to Add to Member Application

4 Questions to Consider Adding to Your Online Member Application

Having a soon-to-be member fill out a member application on your organization’s website is exciting. More interest! More growth!

But in addition to it being an exciting process, it’s also a great opportunity for your organization to gather information that can help with engagement and retention, as well as future recruitment efforts...as long as you ask the right questions.

In fact, here are four questions you may want to consider adding to your online member application moving forward:  

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What FIFA Can Teach Us About Association Leadership

Posted by Callie Walker

FIFA

As you probably know, a few weeks ago, fourteen FIFA officials were indicted on multiple charges of corruption in the United States. FIFA, soccer’s international governing body, has been making headlines for years, so for many, this news wasn’t shocking. 

Now we won’t get into the nitty gritty of what happened, but we will say that a majority of it boils down to poor leadership. Based on that, here are three lessons association leaders can learn from the recent FIFA scandal:

Listening will put you ahead.

People have been criticizing FIFA for years, but instead of listening to the masses, FIFA officials chose to ignore the negative comments and continue on their way. Had FIFA listened to what people were saying up front (and responded accordingly), they could’ve avoided the situation they’re in right now.

Transparency is crucial. 

FIFA’s lack of transparency is what lies at the center of this global scandal. No matter what industry you’re in, if you want to establish trust within your organization, you must, must, must be transparent. This means providing access to your organization’s information and being open about decision-making. 

Change should be embraced.

It’s so easy for people to get caught up in their ways. As an association professional, how many times have you hosted the same event just because it’s what you’ve always done? FIFA officials had been acting this way for years and didn’t see a good reason to change.

Now don’t get us wrong, we’re not saying corruption is ANYTHING like event planning. We’re just saying don’t be afraid of change – especially if people are requesting it.

Are there any other lessons FIFA officials can teach us about association leadership? If so, let us know in the comments below!

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Topics: association leadership, Small Staff Chatter

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