Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate, or unappealing to the eye, you’re going to lose your audience’s attention…fast.
Did you know that 47% of Internet users expect your website to load in 2 seconds or less? And if it doesn’t load in 3 seconds, 40% say they will just leave.
More food for thought: According to a Hubspot article, psychology plays a big role in our ability and desire to consume website content. 94% of participants in a study about design and readability indicated that their uneasiness about a website’s design caused them to not trust the information. 94%!!
These stats aren’t meant to be scary – it’s just our reality! And it simply means it’s worth the time and effort it takes to continually refresh your website to be modern and responsive. Think about it:
Built and maintained right, your association website becomes your ultimate conversion zone, capturing prospect data through their journey toward becoming a member.
Speaking of your members – how many of them actively use your website to find association information? Having a user-friendly experience is critical for ensuring member engagement, and capturing their data as well.
What about your community? Business owners and industry influencers visit your website to engage your members with opportunities of their own. You exist to connect, and your website (specifically, your online member directory) is an important piece of that.
All visitors need to be able to easily find what they’re looking for. (And maybe even something they weren’t looking for!)
And, let’s not forget about non-dues revenue opportunities. Your website gives you a plethora of advertising real estate that can be used ad-hoc, as part sponsorship programs, or in tiered dues packages…but, without a modern design and optimized website that is attracting visitors, the value of that real estate is virtually nothing.
If your website has an outdated template, is not SEO friendly, is difficult to navigate, doesn’t look good on mobile devices, lacks calls-to-action – ALL of these things could be keeping you from attracting and engaging your website visitors.
So – now what? If you’re nervous that your website may not be up to task, we can help with our Premium Website Services! We’ll redesign your website with a fresh, modern look, connect it to your Google Analytics account, and show you how to customize elements and instantly update site content through your database. Fill out the form on this page so we can chat about your unique needs!