For some associations, research becomes an all-consuming task every once in awhile. Perhaps there’s funding involved, perhaps the research leads to the result of an overall betterment of the industry for members, and sometimes it’s just part of the association’s objectives. No matter the reason, a research period is often when member get bored, lose interest, and find some other way to spend their time. Every association leader knows that’s a slippery slope! So how can you keep members engaged during research times?
Keep them in the loop! Even though your research may not be the most stimulating topic for your members, your association is still where they choose to invest their time and some of their money.
This gives your members:
- The opportunity to brag
- A chance to help
- A chance to step up and volunteer to “fill in the gaps” with events in the mean time
- The opportunity to connect experts in their circle
You say that your research isn’t interesting enough to share or can’t really be shared before it’s complete? There are still ways to keep members engaged!
Let interested members form a committee for planning and event execution. Instead of a leadership gap, see this research as an opportunity for future leaders to rise.
Give some warning, and in the future ideally, your volunteers can pick it up without missing a beat in your association!
For more tips on member engagement, download our free guide below!