You know you need to be posting on social media, but hey, who has the time? And for that matter, the content?
You do! You just have to plan ahead and get a little creative. And good news: The holiday season is one of the BEST times to engage with people (both members and prospects) on social media. Why? Well the photo opps are limitless (more on that shortly), people’s spirits are usually high, and best of all, it’s a way for you to connect with people (and them, you) on a more personal level.
Great, you might be thinking. But still, what should we post? See below for your very own holiday social media schedule!
- Thanksgiving: 11/22
- Black Friday: 11/23
- Small Business Saturday: 11/24
- Will your office be closed for Thanksgiving/Black Friday? Let people know!
- Speaking of Thanksgiving, be sure to tell your members and followers you’re thankful for them.
- Next-level idea: Try launching a Facebook Live video and having your staff and/or board thank your members for such a wonderful year. (This adds a more personal touch that a simple post can lack.)
- Social media should be fun! Feel free to post something a little humorous regarding Black Friday. (For example, if you work for a medical association, mention something about safety/not getting hurt. We’ve all seen those crazy YouTube videos!)
- Don’t forget about Small Business Saturday! If you work for a retail association or a Chamber of Commerce, this is the perfect opportunity to give your members a shout-out!
- Hanukkah: 12/2 - 12/10
- First day of winter: 12/21
- Christmas: 12/25
- Kwanzaa: 12/26 - 1/1
- New Year’s Eve: 12/31
- Wish your members a Happy Hanukkah/Christmas/holiday season! If you can round up your staff, take a quick picture and say something along the lines of, “From our family to yours, Happy Holidays!”
- Ever think about hosting a tacky sweater day at the office? It’d be perfect for social media! (And a day full of laughs, at that.)
- Despite what the weather’s been like, December 21 is the official first day of winter. Post a pic of your staff bundled up or sipping on some warm coffee/hot cocoa!
- It seems like sweets and treats are always poppping up around the office this time of year. (Helloooo ginger snap cookies!) Whether a staff member brought them in or a sweet member or partner had them delivered, share the goods on social media!
- Here’s to moving from 2018 into 2019! Pull a few pictures of your best moments from the year and allow your members to reminisce.
- Next-level idea: To generate engagement, ask your members to share their favorite moment from 2018 with you!
- New Year’s Day: 1/1
- MLK Day: 1/15
- Wish your members and followers a happy and healthy New Year!
- If your office will be closed for MLK Day, be sure to let your members and followers know.
- People love the feeling of a fresh start. Get your members and followers excited for 2019 by briefly mentioning some of the exciting events/initiatives they can expect to see from your organization throughout the year.
- Next-level idea: To generate engagement (and secure valuable feedback for your organization), consider posting a survey on social media asking members what they’d like to see from your organization in 2019 (more events, specific types of events, etc.) (But note: Only do this if you’re able and willing to execute some of those ideas.)
Want more tips for engaging your members and prospects on social media, not just during the holiday season, but throughout the year? Check out our free Small-Staff Guide to Social Media below! It’s filled with best practices for Facebook, Twitter, LinkedIn, Instagram, and more!