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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Post-Session Survey: Quick Questions to Capture Attendee Feedback

Posted by Colleen Bottorff

Quick questions for post-session to gather attendee feedback

Conferences can feel extremely busy not only for those who are executing it, but for attendees as well. When they’re bouncing in between sessions and trying to grab a quick lunch, your post-session survey is often the last thing on their mind.

That said, attendees do want to share their thoughts! We just have to make it as easy as possible. Making sure that your questions are quick and to the point is key for gathering feedback when the content is fresh in their mind. Take a look at these tips and example questions:

A few tips first:

  • Use a mixture of yes/no, scale-based, and open-ended questions to achieve both being quick and gathering the feedback you need.
  • We recommend you only use about five to eight questions. (Again, to be quick!)
  • Use the same questions consistently across all sessions. This will help you compare the sessions to each other, and attendees will begin to expect what to answer each time.
  • Try to avoid asking questions about the environment or venue itself - things like room temperature and chair comfort are often out of your hands!
  • Consider using a conference app! Among the many benefits, one common feature is the ability to house post-session surveys that attendees can access right away and complete with a few taps. Less paper, less hassle!

Yes/no questions:

Questions that attendees can answer with a quick “yes” or “no” are key. However, be sure that your team will be able to get the feedback necessary with such a short answer - if you feel you’ll need more information out of a question, leave it open-ended. (More on that later).

1. Did the session improve your understanding of the topic?
2. Was the content easy to follow along with?
3. Would you attend another session lead by this speaker?
4. Was there enough time for questions and discussion?
5. Was the topic description accurate to the content of the session?

Scale-based, ranking questions:

Again, answering these questions will be quick and easy. They could lead with “On a scale of 1 to 10…” or be on a five-star rating system - whatever you choose, make sure it’s consistent for every question of this type!

6. How likely are you to recommend this session to a fellow conference attendee?
7. How would you rate this speaker?
8. How would you rate the topic?
9. How prepared was the speaker?

Open-ended questions:

There are just some things you’ll want more details on. Even if attendees only have time to write a sentence or two, that feedback is invaluable! But keep your open-ended questions to a minimum - about two or three. (Number 13 is a great catch-all example.)

10. What did you learn from this session?
11. What could have made this session better?
12. How useful was the information presented in this session?
13. Do you have any other comments about this session?

Post-session surveys are one way to continually engage your attendees throughout the event. But honestly, every detail matters when it comes creating an experience that attendees will rave about! Everything from room layouts to social media to off-site/evening events can impact attendee engagement. Learn more with our free guide, How to Engage Your Event Attendees!

How to Engage Your Event Attendees  Tips and tricks for boosting attendee engagement Download this guide

Topics: event planning, Small Staff Chatter

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