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Fresh Marketing Ideas for Spring

3 Fresh Marketing Ideas to Try at Your Organization This Spring

We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring:

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5 Things Your Association NEEDS in a Learning Management System

Posted by Colleen Bottorff

association learning management system

We’re willing to bet that your association has educational resources you’d like to share in an easy, organized and professional way with your members and industry stakeholders. The tough part is finding a seamless solution for hosting and delivering that information. (Not to mention keeping track of who’s viewing what.)

That’s where a Learning Management System, or LMS, comes in. An LMS is a software solution that will house all of your resources in one place, giving specific access to different groups. An LMS is a no-brainer addition to any association, but here are five important things to look for in yours:

An exceptional user experience for learners and admin (aka, you!)

Ideally, your LMS will make it easy for the learner to quickly navigate to their desired content. (And, technically speaking, all of that content should load quickly, too.) You also want it to look appealing to your users - especially if they’ll be spending a lot of time on it!

Equally important is the user experience for you, the administrator! You want an LMS that makes it easy to manage content, learner profiles, certificates, etc. so you can spend more time creating, developing, and delivering that great content.

A way to track learners’ efforts

A great LMS will go beyond simply hosting your resources and actually monitor how each individual user interacts with each piece of content. If continuing education is an important part of your mission and your industry, this is a MUST for your LMS! Look for a solution that allows you to share course outlines, test learners’ knowledge, provide certificates, control permissions on the backend, and, of course, track continuing education units (CEUs).

The ability to differentiate between members and non-members

This is key for an LMS solution, for a couple of reasons. For one, separating these two groups means you can offer free content access as a member benefit. More benefits means more member satisfaction, plus another thing to talk to your prospective members about!

That said, offering LMS access as a member benefit also allows you to offer it to non-members for a fee. Hello, new non-dues revenue stream! Managed wisely, an LMS could ultimately pay for itself.

Robust content library capabilities

Videos, MP3s, eBooks - oh, my! It’s likely that your resources come in a few different mediums. Find an LMS that can host everything, even mediums you may not have experimented with yet so you know you’re all set for future endeavors!

You’ll also want to make sure your entire library can be managed easily and intuitively. After all, that’s why you want to use an LMS in the first place! Being able to create custom content packages, assign content to multiple areas/lessons, and quickly upload content are all things to look for.

Superb customer service

As with any software solution, you want an LMS that’s backed by a supportive, knowledgeable, friendly team. When shopping for an LMS, consider asking about how the company handles onboarding, support, and training needs (if that information isn’t provided up front).

Better yet, partner with a company you already know you can trust! MemberClicks is now offering MC | LMS: Refreshing Learning Management Done Simply and Affordably.

As an existing MemberClicks customer you would enjoy everything you just read about, plus a few more things (you know how we like to go above and beyond) such as:

  • Integration with the MemberClicks product, including single-sign-on and permission control. (Coming soon for WebLink!)

  • Robust content delivery at an affordable price you just don’t see in the marketplace

  • The opportunity to elevate the look and feel of your video content through custom videography services (Contact us for a quote!)

  • Customer service representatives you know and love helping you use your LMS to its fullest potential.

  • A hand in making MC | LMS even better through expressing your feedback and participating in alpha testing!

If you’re ready to chat about MC | LMS, we’d love to hear from you!

MC | LMS  Refreshing learning management done simply and affordably. Learn more

Topics: member engagement, MC Insider

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Manage and distribute your resources, easily and affordably  Introducing MC | LMS, our Learning Management System! Learn more

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