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Association Management

Associations: Do You Make it Hard for Members to Join?

No one has time these days. We watch TV or sporting events with a device in hand; we reach for our phones to cover up even a moment of quiet.

So...

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Association Management

Applying Customer Service Fundamentals to Association Membership

Thinking about the businesses you frequent, why do you do so? Do they offer something you can’t get elsewhere? Do they make you feel good,...

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Association Management

Should You Crowd Source Your Website Content and Design?

The power of the crowd can be mighty, particularly if you’ve been planning on doing something but just don’t have the time. Sometimes turning it...

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Association Management

Sell It as a Thought Leader: 3 Phrases to Stop Using Now

Being an industry resource for your members is a natural fit for associations and becoming a thought leader in the industry you serve is a good...

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Association Management

Why Your Association Needs to Ask and How to Do It

Marketers will tell you everything needs a call-to-action. You must give the recipient something to do. If you don’t, they’re about as likely to...

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Association Leadership

It's Time to Give Up the Fight

Work life balance died with the pager.

Some people will spend their entire careers fighting for it but they’re doing themselves a disfavor. True...

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Association Management

11 Ways to Recycle Your Association's Content

Earth Day is here and the media always likes to celebrate with added attention to recycling and stewardship of the earth.

I’m going to...

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Association Management

Is Groupon the Answer for Your Association?

The other day there was a discussion among chamber of commerce professionals in a Facebook group I belong to. The question was:

Is...

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Association Management

Two Things You Need to Know about Your Association's Social Media Efforts

I have an easy question for you.

It’s easy in that it’s a one- or two-word answer.

But it’s hard because a lot of association’s don’t...

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Association Management

3 Tips to Turning Your Association into Something Your Members Can't Live Without

Ever leave the house without your cellphone?

It induces a slight panic, doesn’t it? You wonder who will try and call you and what you’ll...

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Association Management

25 Social Media Post Ideas for Your Association

The success rate of social media in engaging your association’s members is directly related to your participation in it. Like the...

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Association Management

Don't Market Your Association on This Alone

Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with...

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