We get it. Social media is time consuming. Facebook, Twitter, Pinterest, Instagram – the list goes on and on.
To cope, many organizations often link their social media accounts and post the exact same messages across all platforms. But beware – even though that does save time, it’s also a good way to lose followers.
Think about it: what’s the point of someone following you on Twitter if you post the exact same messages on Facebook? If you really want to be successful on social media, you need to create unique posts for each site.
To optimize your messages for the top three social media sites, take a look at these quick tips:
- Facebook is very conversational in nature, so keep the tone of your posts casual and relaxed.
- You're not limited by characters here, so feel free to make your posts a little longer. (One to three sentences is good.)
- Photos are great, but forget using hashtags. They were added to Facebook a while back but aren't really used.
- You’re limited to 140 characters here, so keep your tweets short and concise. (Pro-tip: if you have any interesting statistics on hand, tweet them! They typically get the most retweets.)
- Include an image or video to make your tweets stand out.
- Unlike Facebook, Twitter hashtags are very valuable so be sure to include a well-chosen, industry-related hashtag in your posts.
- LinkedIn is more professional in nature, so keep the tone of your posts professional as well.
- LinkedIn is a place for industry experts to gather, so share industry-related content and encourage discussion.
For more tips on engaging your members, download our free member engagement guide below!