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The MemberClicks Blog

Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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Our Ultimate Template to Get Employers to Pay Association Dues

Posted by Krissy Conant

employeedues

Are you trying to find the right words to help convince your member’s employers to cover your association dues? Look no further! Check out our template that will help your members sway their employer from “no way” to “okay"!


< date >


Dear < supervisor’s name >,

I’m requesting your approval to < become a member / renew my membership > of < x association >. As you may know, < x association > is one of the main associations for the < your industry >, with more than < x amount > of members from around the < state / region / country / world >. < X association > continues to be a leading force by educating fellow industry professionals about < x topics > via online resources, professional conferences, and monthly webinars and luncheons.  

An individual membership fee costs just < x price > and grants me immediate access to the following:

  • < benefit 1 >
  • < benefit 2 >
  • < benefit 3 >
  • < benefit 4 >
  • < benefit 5 >

I genuinely believe that this membership would be a wise investment into our organization and would positively impact our processes and my own professional development. I look forward to hearing from you soon to discuss!

Best,

< your signature here >

 

Membership retention is the engine that keeps your organization running…but is your renewal process up to the task? If membership turnover is an issue at your association, allow us to help. Check our our Membership Retention Kit today!

Membership Retention Kit  Best practices (and communication templates) to get your members to stay Download this guide

Topics: member retention, member engagement, membership management, Small Staff Chatter, finance

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