The marketing world is constantly changing. There are always new tools and tactics popping up. So how do you know which ones you should be jumping on and which ones you should just let pass on by?
Association Leadership
If you look back on 2019, you likely did a lot at work and outside of the office.
Member Retention
If someone were to ask, “What membership retention initiatives does your association or chamber employ?,” would you know how to answer?
Sure,...
MC Insider
I’ll forego lamenting over how it’s already December (ok real quick — how??) and dive right into it: let’s talk training and trade shows for...
Member Engagement
This post was originally published on 8/28/18 and has been updated for added value.
While many associations and chambers are focused on renewals...
Small Staff Chatter
Though December is a busy month, it’s also typically a fun month. There are festive tunes playing on the radio, seasonal sweets lining the grocery...
Small Staff Chatter
Generation Z (defined as those born between 1996 and 2010) is on the rise. Now you may not have any Gen Z members yet, but as your Baby Boomer...
Association Leadership
December is here, and while it’s a good time for many things (ice skating, sipping hot chocolate, cozying up by the fire), it’s also a...
MC Insider
One great thing about having a website dedicated to JUST your event is that you have room to really show your audience what your event...
Member Engagement
Yes, you read that right! Chambers of commerce have a very unique opportunity to support their members (and even provide more member...
Small Staff Chatter
When drafting emails or updating copy on your membership website, the goal - nine times out of ten - is to get your members to take...
Association Leadership
The following blog post was originally published on 11/13/17, but updated on 11/27/19 for added value.
We’re officially in prime holiday...
On The Mark
I wrote in my last note about the importance of rituals in an organization. I got some great feedback on the topic, and I was impressed...
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