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MC Talks
The MemberClicks Blog

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report, and the top three channels that get the most new members are:

  • Word-of-mouth recommendations
  • Email
  • Promotion to/at your own conferences/trade shows

Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

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12 Tips for Attending MC LIVE!

First time attending a user conference? Or has it been a while? A user conference differs from others because it’s meant for you, the user, to go home with more confidence to use your database in a way that will transform your organization.

And with MC LIVE! right around the corner, I have a few pieces of advice to get the most out of your experience:

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3 Ways to Get Members to Recommend Your Association

How many times have you been talking to a new member who said they were encouraged by an existing member to join? I bet it’s nice to hear that someone is talking you up!

But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues? It’s important to recognize that those happy members can be an effective extension of your marketing efforts.

Even more important: You have to give something in order to get that referral! Here are a few things you can give members in exchange for the kind words:

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Finding the Right Speakers for Your Association's Event: 4 Tips

A big factor in whether or not people register for an event (depending on the type of event) is the speaker lineup. Will there be new speakers they’ve never heard before? Will the topics be timely and of interest?

Finding speakers who meet those qualifications can definitely be a challenge, but to help you out, we’ve put together four tips:

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How to Use Postcards to Stay on Member's Minds

This year for ASAE Annual, we decided to get a little creative and extra thoughtful about our messaging. Here at MemberClicks, “What’s Your Why” is frequently discussed and we realized with all of our passionate association professionals that we should bring the question outside of the MemberClicks walls. And we heard so much positive feedback at the show about this idea that we figured we’d share it with everyone!

Check out how you can use postcards at your next conference to stay on your attendee’s minds without breaking the bank!

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Communicating with Your Lapsed Members: 3 Messages to Try

When it comes to association management, there are few things more discouraging than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Ouch.

But the thing is, they may not necessarily be choosing not to renew. They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical.

Today, we’re focusing on the “after.” What types of messages should you be sending your lapsed members to encourage them to renew? We’ve put together three templates:

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Leveraging Your Own Event for Membership Sales: 4 Steps

Your own events are a great place to recruit new members! They’re high energy, you get to interact with your prospects face-to-face, and they get to experience first hand what it’s like to be a member!

Now I know what you’re thinking: Ugh. Planning this event is time consuming enough, how do I add in recruitment efforts and stay sane?

We’ve come up with a few steps from promotion through event follow-up where you can easily splice in some attention to your prospects! Check it out:

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Easily Generate Non-Dues Revenue With FinTech Your Members NEED

Did you hear the news? MemberClicks recently extended its partnership with Payscape, our preferred payment processor!

As part of this partnership extension, we’ve introduced the Payscape Affiliate Partner Program. This is a revenue-share agreement designed to help you generate thousands in non-dues revenue a year while providing financial technology benefits to your members. All you have to do is sign on and - quite literally - sit back, relax, and watch the revenue roll in. (I know, we were shocked as well.)

And don’t worry - if you already work with a payment processor you love, you don’t have to switch in order to join the program!

Interested? Check out these details:

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Your Guide to Gen Z: Will They Be at Your Next Conference?

Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

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Come One, Come All! The Ultimate Template for Committee Recruitment

Trying to bring some new lifeblood into your committees? While your members may have the time and energy available to dedicate to new committees, they might not take the plunge without a little push. So what better way than simply asking?

Take a look at our easy-to-use template so that you can urge your members to take their involvement in your organization to the next level!

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