Happy November! As the holidays approach, you might find yourself becoming a bit more frazzled. You’re balancing end-of-year initiatives, non-work-related commitments and celebrations, possibly hopefully a little time off...it can be a lot!
But as busy as the holiday season is, it’s a great time to engage your members, especially on a more personal level. To really capitalize on the month ahead, take a look at this November membership management checklist:
- Send your members “Save the dates” (via your newsletter, social media, etc.) for your Q1 events, whether in person or virtual (Better to get these on their calendar early)
- Develop a plan (ASAP) for Giving Tuesday (and if you work for a chamber of commerce, Small Business Saturday)
- Draft a blog post and/or email prior to Thanksgiving letting your members know just how thankful you are for them (especially in a year as crazy as this!)
- Let your staff and volunteers also know — via a personalized note or email — just how thankful you are for their time, passion, continued high spirits, and, of course, contributions (again, especially in a year as crazy as this)
- Let your members and followers know, at least a week prior to Thanksgiving, what your holiday hours will be (if they’ll be at all different from the norm)
- Schedule (or pre-schedule, if necessary) a “Happy Thanksgiving” social media post
The extra fun to-dos…
- Leading up to Thanksgiving, consider doing a #ThankfulThursday campaign on social media, highlighting people and/or things your organization is particularly thankful for (for example, a record number of attendees at your annual meeting, despite the fact that you had to “go virtual” at what seemed like the last minute). (ESSAE's 2020 Gratitude Challenge is another great example!)
- Conduct a just-for-fun, holiday-related social media poll (for example, “What’s your favorite Thanksgiving dish?”)
- If you’re doing anything special internally at your organization (for example, if you’re in the office, maybe a socially-distanced potluck), take a few pictures and share those on social media. Activities like that are extra special this year, and sharing those with your members and followers will help you connect with them on a more personal level.)
All of those “to-dos” combined with everything else you have going on should keep you pretty busy. But for more member engagement ideas, regardless of what month or season it is, check out our free guide below!
This post was originally published on 11/4/19, but updated on 11/4/20 for added value.